Brand Identity Crisis

December 3, 2014
Hosted by Kathy Bass, The Branding Lady®

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Episode Description

Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how my personal brand identity crisis happened, and what I did to break free to solve this puzzle.

You’ll hear from someone who from the outside seemed to have it all, but all the pieces on the inside weren’t in the right place. I’m talking about having tons of knowledge, experience and skills, but not being able to communicate my personal value and voice. A common experience for many people.

You will gain enlightenment about how to solve your own brand identity puzzle and rid yourself of unnecessary struggle and worry.

You’ll also be able to figure out how to define yourself, gain that sense of belonging and become your own person based on your terms to create a life and brand you love!

As always, there will be inspiring examples to show you how it can happen for you, too.

This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.

Power up!® Branding

Power up!® Branding

Archives Available on VoiceAmerica Business Channel

Discover how to package and express your voice in a way that fits your style. Get ready to release your brand potential!

Welcome to the world of branding where Kathy Bass and her guests discuss all facets of branding, along with tips and ways to build a stellar brand to help you take your business to the next level.

In this show we will explore how personality affects your branding, ways to change the brand image your audience perceives, success stories, and of course engaging, friendly conversation to discuss the unlimited areas of branding. Be ready to believe and understand, in depth, the potential and value your unique personal brand identity brings to world, no matter your age or status!

Power up!(r) Branding provides content that will unlock the door to actionable branding results. Anything of value takes work and the hardest part is getting to the essence of the matter. Together we can conquer the core challenges to build (or rebuild) your brand.

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Kathy Bass, The Branding Lady®

Kathy Bass, The Branding Lady®

“Who are you?” “What are you meant to bring to this world?” If you are ready to answer these questions and make your mark in the world, Power up! Branding is your show!

Kathy Bass, aka The Branding Lady(r), has always been a free spirit, but her journey didn’t truly begin until she was faced with a “Brand Identity Crisis” in 2010. She held 3 degrees, resourceful attitude, can do mindset, but also a fear of public speaking along with an unanswered question: “Who do you want to be when you grow up?”

After attending dozens of conferences, reading countless books, analyzing client success stories and conducting interviews, she now knows what works, what doesn’t, and that any endeavor must start with branding.

Branding, a commonly skipped step, is the reason why so many people struggle to see results or get noticed. It doesn’t have to be this way. This is the place to dive into the key elements to help you discover your own branding and business success from real personal experience.

Kathy’s theories, formulas and methods, combined with a marketing, psychology and design background, along with a desire to have fun while learning will generate simple yet powerful, understandable, and actionable results for YOU!

To date, Kathy has 30 keynotes, seminars, speaking events, and workshops un-der her belt, as well as serving as the Secretary and VP of Public Relations for Toastmasters, and Communications Director for Girls Rule!, a Phoenix non-profit.

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