Next Gen Sales – Winning with Insights
December 10, 2014
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: Selling
The selling process has changed. Before interacting with your sales team, prospects have completed nearly 60% of their purchasing decision. Your challenge: deliver greater value throughout every step of the buying journey so they choose you. But how? Successful companies are taking advantage of Insightful Selling techniques to win and retain the right customers.
The experts speak.
Britton Manasco, Visible Impact: “Everything we see hides another thing. We always want to see what is hidden by what we see.” (Rene Magritte).
Heidi Tucker, InsideView: “Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change … they would know how to sell value and differentiate your product.” (Michael Harris).
Shalini Mitha, SAP: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou).
Join us for Next Gen Sales: Winning with Insights.
The Customer Edge with Game Changers, Presented by SAP
Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.
Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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