Special Encore Presentation: The Pen is Mightier than the Sword: The Power of a Book to Grow Your Business

January 21, 2015
Hosted by Chris Ruisi

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

Join Chris and his guest Adam Witty, CEO and Founder of Advantage Media Group to discuss how quick and easy it is to write & publish your own book to grow your business. Adam will cover a number of important topics to guide you through the process of going from a “blank page” to a book to help you succeed in business. His topics will include: how to increase your visibility, credibility and clout with a book; how to increase the quantity and quality of referrals to your company with a book; how to use your book to become a darling of the media; how to find new business partners, joint ventures and new opportunities using your book and how to level the playing field and rise above the competition. In addition, Adam will share his entrepreneurial experiences in starting and building a successful business.

Step Up and Play Big

Archives Available on VoiceAmerica Business Channel

The Step Up and Play Big Radio Show with Chris Ruisi will focus on sharing practical concepts and tools addressing leadership, business and entrepreneurship that you can use to become exceptional, raise your personal success bar, and Step Up and Play Big.

Far too many people accept “average” as their personal standard either out of fear, lack of effort, or as a result of a misconception that it is too hard to go beyond average. Our goal is to have you see the possibilities and recognize that exceeding average is not as hard as you may think. People give up far too early and allow themselves to become victims of their circumstances when they can actually be the master of them. We’ll show you how to create your own plan by answering your questions, showcasing expert guests and presenting some great tips.

Chris Ruisi

Chris Ruisi is a nationally recognized executive coach, leadership expert, professional speaker, and author who challenges business leaders to Step Up and Play Big. Drawing on his 35 plus years as a senior level executive on the corporate front lines, Chris helps his clients to discover how to find and use the full measure of their capabilities. Chris combines his detailed insights and real life experiences and creates humorous, inspiring, informative and entertaining speaking programs.

His method incorporates his own proven expertise on how organizations and decision making work in order to help others build solutions. Through enlightening, positive and interactive sessions, Chris works with his clients to cultivate their vision, set goals, prioritize their strategies and then execute a targeted solutions-based plan.

Throughout his corporate career, Chris has received acclaim as a decisive, respected and effective leader, among both superiors and colleagues alike. He has been recognized for his abilities as a rational problem-solver who is able to keep cool, and promote a calm sense of solution-finding among others, through the challenges faced by a major public company in the financial sector. He has also been acknowledged as the kind of leader who has the unique ability to drive individuals to top performance levels.

Episode Directory

March 2015

February 2015

January 2015

  • 1/28/2015: Succession Plan Procrastination Listen Now
  • 1/21/2015: Special Encore Presentation: The Pen is Mightier than the Sword: The Power of a Book to Grow Your Business Listen Now
  • 1/14/2015: There Is no Such Thing as a “Good” Surprise in Employment Law Listen Now
  • 1/7/2015: Special Encore Presentation: The Case for Customer Service: Nice Finishes First Listen Now


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