Psychotherapist Turns Business Consultant to Help Companies Serve the Disability Community
February 18, 2015
Hosted by Alise Cortez, PhD
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Episode Description
Having spent 25 years as a child and adolescent psychotherapist focused on disadvantaged youth and the special needs population, Dr. Patricia Ruiz sees a completely new target for her clinical services: department stores and franchise businesses. Armed with a lifetime of personal experience raising her daughter with cerebral palsy and encountering the spectrum of welcoming to dismissive customer service interactions, Patricia has some unique and valuable business advice to offer companies who just may be interested in the buying power of the extremely brand-loyal disability minority population. Today, we find her at that daunting precipice, aching to see her business dream become a reality in order to improve the lives of those she has served for a quarter century by teaching business better customer service. Join us to hear why Patricia believes in the viability of her new venture and her initial plans to kick it off and transition entirely from psychotherapy.
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Alise Cortez, PhD
Dr. Alise Cortez is affectionately referred to as “The Anti-Undertaker” as she awakens the often otherwise “walking dead” to discover and nurture their passion, inspiration, and purpose in life and at work. She is one part Chief Purpose Officer and Management Consultant specializing in meaning and purpose, and one part Inspirational Speaker, Author, and Radio Host. Having developed her expertise within the Human Capital / Organizational Excellence industry over the last 20 years, today she is focused on enabling organizations to lead from purpose and create cultures of meaning that inspire impassioned performance, energizing engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, she also facilitates the online Catch Fire global community and various retreats to enable people hungry for a more meaningful and purposeful life to discover and create it for themselves.
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