How to Inspire and Influence with Story

February 24, 2015
Hosted by Lianne Picot

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Guest Information

Episode Description

Are you a leader if no one is following? Today’s employees and customers want to be inspired by you and what you provide. In this episode you will find out how to inspire and influence using one of the most powerful tools we have – story. I will be talking with WestJet, the Canadian airline that inspires us at Christmas and now has a website dedicated to sharing the stories of people that inspire the company's employees. I am also excited to be interviewing Annette Simmons, author of several books including the Story Factor, named by 1-800- CEO-Read as one of the top 100 best business books of all time. Annette will help us to better understand how stories are more powerful than facts in influencing others and will tell us how to hone a crucial leadership skill – story listening. This is an episode you don't want to miss!

Story Powered

Story Powered

Archives Available on VoiceAmerica Business Channel

Did you know that storytelling is a superpower that inspires, engages and moves people to action? The Story Powered radio show is all about helping you to activate your storytelling superpower to make your business more successful.

Lianne Picot and her guests from around the world share their expertise and experience in story powered branding, leadership and business development. They help you to strategically find, craft and share your best business stories with authenticity and passion.

Story Powered will also help business leaders and entrepreneurs to think about the internal stories that are holding them back or affecting their success and how to create a new narrative that moves them closer to their goals and dreams.

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Lianne Picot

Lianne Picot

Lianne Picot passionately believes that storytelling is a superpower that makes the world of business a better place. As a Story Coach and the owner of Very Good Stories, Lianne helps entrepreneurs, businesses and non-profits to activate and grow their story power to bring them more success with the people they are trying to engage and serve.

For over 20 years, Lianne worked as a practitioner, leader and storyteller in the non-profit sector in the UK, Ireland and Canada. Lianne generated millions of dollars in revenue, built enthusiastic, high functioning teams and created impactful and exciting brand stories. Lianne helped organizations to prosper by finding, crafting and sharing their stories of success and change. She has also turned struggling organizations around by creating a new story and building staff and consumer engagement around the new narrative.

Lianne loves talking story and is likely to bring most conversations back to it at some point. She sees storytelling as a superpower that everyone can learn, because anyone can tell a story, and everyone has a story to tell!

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