ABCs of Social Selling and Building Your Global Brand

March 17, 2015
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Social selling. Attention, suppliers! Studies show that B2B buyers are 57% –70% of the way through the buying process before they first engage with your sales people. This means prospects are having a learning party without you. How? The modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team up-to-date on social selling, its critical role in global brand strategy, and how to master social channels like LinkedIn to cut through the noise? The experts speak. Michael Idinopulos, PeopleLinx: “In 3 years, sales reps who aren’t active on social media today will be...out of work.” Jill Rowley, Jill Rowley.com: "If you suck offline; you'll suck more online. You are what you eat and what you Tweet.” Phil Lurie, SAP: “Social selling enables businesses to reach new markets in ways that best suit the 21st Century consumer.” Join us for ABCs of Social Selling and Building Your Global Brand.

Business Network Innovation with Game Changers, presented by SAP

Business Network Innovation with Game Changers, presented by SAP

Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. They are also increasingly critical to success in today’s dynamic, competitive, global economy.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends, on Business Network Innovation with Game Changers.

Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business innovation.

Business Network Innovation with Game Changers, presented by SAP, can be heard live on Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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