ABCs of Social Selling and Building Your Global Brand
March 17, 2015
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: Social selling. Attention, suppliers! Studies show that B2B buyers are 57% –70% of the way through the buying process before they first engage with your sales people. This means prospects are having a learning party without you. How? The modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team up-to-date on social selling, its critical role in global brand strategy, and how to master social channels like LinkedIn to cut through the noise? The experts speak. Michael Idinopulos, PeopleLinx: “In 3 years, sales reps who aren’t active on social media today will be...out of work.” Jill Rowley, Jill Rowley.com: "If you suck offline; you'll suck more online. You are what you eat and what you Tweet.” Phil Lurie, SAP: “Social selling enables businesses to reach new markets in ways that best suit the 21st Century consumer.” Join us for ABCs of Social Selling and Building Your Global Brand.
Business Network Innovation with Game Changers, presented by SAP
Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. They are also increasingly critical to success in today’s dynamic, competitive, global economy.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends, on Business Network Innovation with Game Changers.
Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business innovation.
Business Network Innovation with Game Changers, presented by SAP, can be heard live on Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”
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