The Buyer’s Journey: What Do They Really Want?
April 1, 2015
Hosted by Bonnie D. Graham
Today’s buzz: The Journey. Customers are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between web, mobile, in-store, and phone and expect it to happen seamlessly in a personalized context. Whew! What is their POV on personal data privacy, advice for competing retailers, and definition of the best-ever customer experience? The experts speak. Prof. Chris Pullig, Baylor: “It’s not rocket science, but it can get complicated.” (Kevin Lane Keller and Chris Pullig) Arnold Bueso, Baylor: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou) Akin Oladipo, Baylor: “If you have run with the footmen, and they have wearied you, then how can you contend with horses?” (Jeremiah 12:5) Bill Hou, SAP: “It’s more fun to be a pirate than to join the Navy.” (Steve Jobs) Join us for The Buyer’s Journey: What Do They Really Want?
Coffee Break with Game-Changers, presented by SAP
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.