Insight Selling: What B2B Sales Winners Do Differently

April 28, 2015
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Winner! B2B sales is evolving, with buyers more sophisticated and better informed, and the buying environment dramatically different than ever. How do today’s top sales winners separate themselves from the pack? By studying over 700 major business-to-business purchases from buyers representing $3.1 billion in annual purchasing power, RAIN Group discovered that solution-, consultative-, and relationship-selling approaches are no longer sufficient to win the sale. And even savvy buyers still need people to share ideas and help them think through their options. Is your sales team up to speed? The experts speak. Mike Schultz, RAIN Group: “The road to success is always under repair” (Anonymous). Gord Smith, Hitachi Solutions: “Success is stumbling from failure to failure with no loss of enthusiasm” (Winston Churchill). Mark Roberge, Hubspot: “In God we trust, all others bring data" (W. Edwards Deming). Join us for Insight Selling: What B2B Sales Winners Do Differently.

Business Network Innovation with Game Changers, presented by SAP

Business Network Innovation with Game Changers, presented by SAP

Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. They are also increasingly critical to success in today’s dynamic, competitive, global economy.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends, on Business Network Innovation with Game Changers.

Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business innovation.

Business Network Innovation with Game Changers, presented by SAP, can be heard live on Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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