Social Business: Creating Measurable Business Value

May 13, 2015
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Social. Social media is the new way of doing business: always on, available, working for or against your company and brand. With vast data at their fingertips, buyers simply click a mouse to show support or disappointment. If your company is still debating the value of social media, the better question to ask is whether you know how to use social in ways that create measurable business value. The experts speak. Hilary Carter, InTune Communications: “The reason we love our parents is because they loved us first. Every single company should take this advice” (Gary Vaynerchuk). Chris Boudreaux, EY and Social Media Governance: “The greatest opportunity in social business lies in connecting social data and processes into the rest of the enterprise: we need to hold social to the same levels of accountability and integration as any other channel." Malin Liden, SAP: “In the social economy, everyone carries a quota!” Join us for Social Business: Creating Measurable Business Value.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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