Small Business Insights Part 2: Art of Customer Engagement

May 20, 2015
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating." Morgan Browne, IIS Group: “Different people have different presences for how they engage – especially in an environment dominated by social media and digital communications.” Carrie Maslen, SAP: “'Who are you – I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner.” (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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