The Power of Promotion

June 6, 2015
Hosted by Athena Dean Holtz

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Guest Information

Episode Description

Join me for a lively discussion from the Write to Publish Conference on the campus of Wheaton Bible College in the Chicago area. One of the best gatherings around where professional writers, editors, agents, and industry professionals equip and empower aspiring authors, veterans authors, and everything in between. I'll be serving on the faculty of the conference, so while there I'll pull aside those who've used the most effective promotional strategies to sell more books and share them with you. We'll also discuss the power of promotion with writing coach Rochelle Melander and you'll discover the best ways for an author to master social media. The publishing landscape continues to change and evolve, with thousands of unpublished authors entering the market every day. All the more reason to find the most effective ways to promote your book and stand out from the crowd!

Publishing Today: Clear Direction for a Changing Industry

Publishing Today: Clear Direction for a Changing Industry

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Our program is designed to educate and empower aspiring authors, thought leaders, business owners and others with a story to tell. Publishing is big business and with that comes a jungle of options rife with potential dangers. This show will be a resource to help you determine the best way to get your message into print, and uncover avenues to reach your audience, or potential audience. Each weekly show will also feature a special segment called “Ask Athena” that will directly answer your questions on any publishing, branding, or book marketing topic.

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Athena Dean Holtz

Athena Dean Holtz

Athena Dean Holtz is the Publisher at Redemption Press and a recognized pioneer and leader in Christian self-publishing with over twenty five years in the field. A former co-founder and owner of WinePress Publishing, she has served as a book coach, speaker, mentor and frequent presenter on self-publishing and marketing at writer’s conferences. As a radio personality she hosted a weekly live radio program for women on two different Salem affiliated stations (www.alwaysfaithfulradio.com). Athena is a frequent blogger at www.athenadeanholtz.com and the author of three books, including "Consumed by Success: Reaching the Top and Finding God Wasn't There.” She resides in the Seattle area with her pastor-husband, Ross Holtz, and enjoys her role of wife and grandmother.

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Episode Directory

July 2015

June 2015

  • 6/27/2015: The Power of a Blue Ribbon - How to Win a Writers' Contest Listen Now
  • 6/20/2015: The Power of Branding - How Developing Your Unique Brand Will Help You Sell More Books Listen Now
  • 6/13/2015: The Power of an Article - Promote Your Book by Writing Articles for Print and Internet Listen Now
  • 6/6/2015: The Power of Promotion Listen Now

May 2015