WHY Use Flexible Retail Packaging? Feat. Gary Bowen from Shannon Packaging

May 20, 2015
Hosted by David Marinac

[Download MP3] [itunes] [Bookmark Episode]

Episode Description

Ditch The Box welcomes our guest, Gary Bowen, from Shannon Packaging. We are extremely pleased to have Gary join us today to discuss packaging. Recently, Shannon Packaging moved to a new factory to better accommodate the company's needs. With the move, they added two stand up pouch packaging machines. Why? The demand asked for it. Gary Bowen and Shannon Packaging, along with many others, are placing their bet on flexible retail packaging for future industry growth. Tune in to hear Gary's insight, advice, and honest opinion about flexible packaging. From risk mitigation to utilizing packaging for marketing efforts, Gary offers outstanding insight on the flexible retail packaging industry and what we can expect to see in the future.

Ditch The Box

Ditch The Box

Archives Available on VoiceAmerica Variety Channel

Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.

We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.

Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.

  • Snag
  • ecard
  • Bookmark and Share
David Marinac

David Marinac

I’m David Marinac, president and CEO of ABC Packaging Direct, the home of StandUpPouches.net.

Everything I do and the companies that I lead have to do with problem solving. Finding a need and filling it, finding a packaging inefficiency such as high cost, damage, poor supply chain methods, lack of supplier accountability, etc. and then proposing alternatives that not only are more effective and efficient, they save our clients BIG MONEY.

Packaging is often the last thing companies look at. They spend countless hours and hundreds of thousands of dollars developing their product, then they ship it with substandard and lousy packaging which jeopardizes the success of the product completely via damage, poor quality, or product goes stale or rancid. Packaging is the VOICE of your brand. What is YOUR packaging saying about your product?

I’ve been in the packaging industry for over 30 years. I’ve built three businesses from scratch to millions in sales, often and mostly without seeing our clients face-to-face. This is NOT easy to do, build trust and rapport AND get paid, again without meeting face-to-face.

I am a member of the Institute of Packaging Professionals, Entrepreneur Association Alumni Group, Private Label Manufacturer’s Association, and I’m a graduate of the Entrepreneur Management Program at Massachusetts Institute of Technology sponsored by Inc Magazine.

  • Snag
  • ecard
  • Bookmark and Share