Consumer Privacy in the Era of Big, Human Data: Possible?
June 9, 2015
Hosted by Bonnie D. Graham
The buzz: Privacy. The fabled “360-degree customer insight” is within reach as Marketing enters an era of data science-driven insights. Brands can now understand customers like never before, via internal company data and human-created data from social media, mobile and wearable devices. But can your company build insights while protecting consumers’ privacy and gaining their trust? What should you do before rushing to the “art of the possible"? Can IoT and privacy co-exist? The experts speak. Eleanor Treharne-Jones, TRUSTe: “Privacy…shouldn't be the price we accept for just getting on the Internet” (Gary Kovacs). Sagi Leizerov, EY: “The answer to effective de-identification of personal information and minimizing privacy risk is not a clear black-and-white. It is rather a constantly morphing 50 shades of gray.” Tim Barker, DataSift: “The future is already here—it's just not very evenly distributed” (William Gibson). Join us for Consumer Privacy in the Era of Big, Human Data: Possible?
Digital World with Game Changers, Presented by SAP
Tuesday at 7 AM Pacific/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on the Digital World. We’ll explore the complete range from the user experience across a wealth of devices right through to how major industries are transforming or reinventing themselves in this Digital Age.
Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Digital World with Game Changers, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.