Today's Retail CMO: A New Outlook
July 14, 2015
Hosted by Bonnie D. Graham
The buzz: Shake it up, baby. Omni-channel migration within retail has had far-reaching implications, as consumers demand to shop when, where and how they want, always with a consistent experience. Beyond affecting sales models and marketing strategies, this changes the role of the CMO, whose responsibilities now overlap the CIO’s and CTO’s – overseeing complex data and product innovation to predict, understand, align with consumer behavior. The experts speak. Brian Cederborg, /N SPRO Consulting: “According to Nielsen, as of April 2014, for the first time, a majority of U.S. mobile subscribers of all age groups own smartphones.” Dan Berthiaume, Chain Store Age: “Retail Systems Research found profitable fulfillment to be a top priority with retailers surveyed in 2014.” Nancy Casey, SAP: “Oxford Economics found in a 2015 survey that ‘by the time a consumer is shopping in the store, 80% of customers have already checked prices online.’” Join us for Today's Retail CMO: A New Outlook.
Digital Industries: Changing The Game, Presented by SAP
Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on how the world`s digitization is impacting YOUR industry, on Digital Industries: Changing The Game.
Learn how you can become a digital leader who takes your company across the finish line as you look ahead to the next wave of industry-specific digital solutions.
Digital Industries: Changing The Game, presented by SAP, can be heard live Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.