New Marketing Thinking for the Digital Age
July 14, 2015
Hosted by Nancy Lin
More than 10 years after social media and mobile phones went mainstream, marketers are still trying to make sense of the fast-changing media landscape and consumer behaviors. The change has compelled companies to rethink their organizational structure and alignment in addition to their capability to harness big data and respond to market intelligence. In this episode, I will talk with David F. Giannetto, the author of “Big Social Mobile – How Digital Initiatives Can Reshape the Enterprise and Drive Business Results”. We will discuss the impact of social and mobile marketing on organizational structure, business planning, and marketing leadership. David will share best practices for closing the gap between today’s trendiest digital initiatives—big data, social media, and mobile technology designed to generate friends, data and downloads—and traditional organizational goals focused on creating customers, revenue and profit.
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“Business Reinvention with Nancy Lin” keeps you up to date on emerging trends and business innovations that could transform your industry. The show helps you make sense of new technologies and business models to understand their implications. Nancy Lin is a thoughtful and engaging host with a knack for asking questions that draw out unexpected insights. Her in-depth interviews with experts empower you to think innovatively and offer you inspiration and business lessons.
Nancy Lin is an executive coach, a business consultant and the founder of Change Agent SF (www.changeagentsf.com). She works with leaders at fast-growing companies to transform the way they look at their business and leadership. She helps companies align people strategy with their business strategy. Nancy brings to her executive coaching and podcast a strong understanding of business, having worked for Yahoo, DHL, Johnson & Johnson and Pepsi. Her insightful probing approach and passion to unleash potential helped companies uncover hidden opportunities, topple conventional thinking and achieve growth in US and international markets. Through the online radio show, she continues to encourage innovative thinking and empowers the audience to overcome their business challenges.
Nancy’s diverse experience also includes international development work, training impoverished farmers in rural Tanzania and expanding professional midwifery education for young indigenous women in Mexico. She is a motivational speaker and has spoken at Google, Visa and HP. Some of her articles are available at BizReinvention dot com.