Authentic Persuasion as a Key to Success

August 4, 2015
Hosted by Maureen Metcalf

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Episode Description

Authentic persuasion is a critical skill for leaders moving their organizations into the future. They need to see a vision and enroll the organization in moving toward that vision. We would like you to leave today with a clear understanding of why applying persuasion is so important for your professional success and personal happiness and a few ideas about how you might improve your skills. Discuss will include: 1. What exactly is persuasion? 2. How does persuasion differ from manipulation? 3. What are the "principles of persuasion" you teach? 4. Is there one principle that stands out as more effective than others? 5. Can you give me an example of how you used something you teach at work that lead to a big success? 6. Please provide an example of the business value your process has provided.

Innovating Leadership, Co-Creating Our Future

Tuesday at 11 AM Pacific Time on VoiceAmerica Business Channel

The pace of change in the world is increasing exponentially and shows no signs of slowing down. Leadership is evolving and requires more and more innovative leaders to keep up. Many leaders update what they lead but not how they think about and act as leaders. They become outdated. This matters because Leadership creates strategic advantage.

This show features interviews with global business executives, thought leaders and academics in a wide range of industries. They discuss their most pressing issues and the innovative approaches they have employed to transform their challenges into opportunities and advantages. The application of proven concepts and tools that may be applied to build your organization and deliver sustainable success are presented and discussed.

Become an innovative leader in your own right! Tune in every Tuesday at 11 AM Pacific Time on the VoiceAmerica Business Channel.

Maureen Metcalf

Maureen is the Founder and CEO of the Innovative Leadership Institute, a renowned executive advisor focused on making the world better through leadership! She helps clients strengthen their leadership talent pool so that leadership itself becomes one of your strategic advantages to co-create a thriving future.

Maureen brings 30 years of business experience to provide high-impact, practical solutions that support her clients' leadership development and organizational transformations. She is recognized as an innovative, principled thought leader who combines intellectual rigor and discipline with an ability to translate theory into practice in all her work. Her operational focus is coupled with a strategic ability to analyze, develop and implement successful strategies for profitability, growth and sustainability.

Maureen is the author of an international award-winning book series on Innovative leadership, including the Innovative Leaders Guide to Transforming Organizations, winner of a 2014 International Book Award and a regular contributor to Forbes.

As a board member/chair, Maureen has led multiple organizations through difficult transitions and is open to for-profit board opportunities. Before founding the Innovative Leadership Institute, she led consulting engagements for PricewaterhouseCoopers and Accenture across a broad range of industries, contributing to successful organizational transformation.

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