Touch Point Marketing with Jeff Marcoux
July 27, 2015
Hosted by Kelly Riggs
Jeff Marcoux, a CMO Lead with Microsoft and a Board member of the Internet Marketing Association, is our guest this week on #BizLockerRadio. We will discuss why every touch point matters with a customer and focus on specific ways to improve the “customer experience.” Marketing is often thought of in terms of promotion and advertising, but true marketing — including brand awareness and identity — is any place or anyone that impacts the customer. With that idea in mind, every customer “touch point” becomes an opportunity to positively impact awareness (and the brand) or to do it harm. Can’t wait to get Jeff’s perspectives!
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Hosted by Kelly Riggs, BizLocker Radio is the show with compelling conversations and cutting edge business content you can use to improve your business performance TODAY! "A tip of the cap to this podcast. It’s a grand slam for sure!” "A phenomenal host.” “Hard-hitting and action-packed.” Kelly invites world-class thought leaders onto the show and uses his award-winning interviewing experience to create high-energy business conversations. The result? Riveting conversations and ideas you can use right now to improve your own business results. The show features phenomenal guests from the fields of leadership, sales, marketing, social media, and more. And don’t miss the “Xs and Os” segment with Miles Austin, the Web Tools Guy. Each week, he introduces yet another productivity tool that can take your business to the next level.
Kelly Riggs is a sales strategist, a highly sought after business performance coach, and founder of Business LockerRoom, Inc. As a former corporate executive and entrepreneur with a strategic perspective, Kelly’s track record is clear – he get RESULTS. He is also a highly acclaimed, content-rich, platform speaker; a dynamic thought leader in the fields of leadership, business development, and strategic planning; and a guy who has both succeeded and failed as an entrepreneur. Achievements: A two-time national Salesperson-of-the-Year and award-winning sales executive, Kelly has spent the last seventeen years coaching, training, and mentoring business leaders. He has written two books: "1-on-1 Management™: What Every Great Manager Knows That You Don't" and "Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.” For more information, visit www.BizLockerRoom.com.