Consumer Industries: Using Real-time Consumer Insights
August 4, 2015
Hosted by Bonnie D. Graham
The buzz: 24/7/365. More than 1.5 billion consumers worldwide use a smartphone 150 times a day on average. For most, it’s their primary access to the Internet. They’ve never been more present online, mobile, social, or connected with the Internet and with each another. Implications for consumer products companies? Reach, engage, and consistently serve these buyers with simple, compelling experiences across physical and virtual channels on the entire path to purchase and beyond. How? The experts speak. Dan Berthiaume, Chain Store Age: “We want the world and we want it now” (Jim Morrison). Jerry Wolfe, Vivanda: “Insanity: doing the same thing over and over again and expecting different results” (Albert Einstein). Pietro Pieretti, Accenture: “If everything seems under control, you’re just not going fast enough” (Mario Andretti). E.J. Kenny, SAP: “What motivates us to act is our unmet needs” (Abraham Maslow). Join us for Consumer Industries: Using Real-time Consumer Insights.
Digital Industries: Changing The Game, Presented by SAP
Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on how the world`s digitization is impacting YOUR industry, on Digital Industries: Changing The Game.
Learn how you can become a digital leader who takes your company across the finish line as you look ahead to the next wave of industry-specific digital solutions.
Digital Industries: Changing The Game, presented by SAP, can be heard live Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.