Mad Men Are Out. Story Is In. Why Storytelling is SO Crucial for Your Communications
August 18, 2015
Hosted by Lianne Picot
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Some people are saying that advertising is ‘dead’. The old ‘Mad Men’ style of advertising has definitely suffered a fatal blow from consumers. People do not want to be shouted at or pushed to buy anymore. They want to be engaged. They want a conversation. They want to be part of something. In this episode of Story Powered®, Eva Snijders, General Manager and Chief Storyteller at Ogilvy Public Relations in Spain will be telling us more about this shift in how we want to communicate and how story is playing a leading role.
The Leadership Leap
Archives Available on VoiceAmerica Business Channel
Are you a new or aspiring woman leader that wants to make a successful leap into leadership? Do you want to grow your confidence AND your leadership abilities so that you can become the kind of leader that others WANT to follow? The Leadership Leap, with Lianne Picot, will help you get there! Lianne will interview leadership coaches, authors and experts as well as experienced leaders from across the world so that you can learn how to lead for now and the future. We will also talk about how organizations can get better at elevating women and preparing them for leadership positions that go ALL THE WAY up!
Lianne Picot
Lianne Picot helps new and aspiring leaders to become INSPIRING leaders through specialized leadership coaching, training and online learning. Lianne has worked as a senior leader, coach and trainer in the UK, Ireland and Canada for over 25 years. She is a Certified Executive Coach and a part-time University Instructor, teaching courses in leadership and organizational development. Lianne is also a keynote speaker who brings inspiration and energy to any event. You can find out more about all of Lianne’s services at www.bluemorpho.co .
Lianne is particularly passionate about helping new and aspiring women leaders make a successful leap into leadership and in addition to her radio show, has created an online leadership development program entirely focused on helping women to grow their confidence and leadership abilities. Find out how Lianne can support you to take the LEAP into leadership and sign up for a Weekly Leadership Inspiration at www.theleadershipleap.net.
