Zhena's Gypsy Tea on being Female-Run, Organic, and A Leader in Innovation

October 13, 2015
Hosted by David Trites

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Guest Information

Episode Description

Specializing in organic, fair-trade teas, female-led Zhena’s Gypsy Tea needed the necessary technology to maintain 237 percent growth. Listen as host, David Trites, and business expert, Ursula Ringham, speak with Paula Muesse, COO/CFO of Zhena’s Gypsy Tea as she explains how Zhena’s managed to capture the business benefits of enterprise software without the fixed costs of an extensive IT department. Hear David, Ursula, and Paula discuss Zhena’s business challenges, implementation of SAP Business ByDesign, and the company’s lessons learned along the way.


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David Trites

David Trites is a Director of Marketing at SAP. As a content marketer he writes about current business and industry trends and the impact technology has on companies of all sizes. He has 20 years of enterprise software experience and deep roots in large-scale SAP implementations. Prior to SAP, he was an SAP implementation consultant at Deloitte and an ERP strategy consultant at Gartner. His experience as an SAP customer, consultant, strategist, and marketer gives him a well-rounded understanding of the enterprise software market and a unique perspective to storytelling.

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