Storytelling - Just a technique? Or a core business competency?
October 27, 2015
Hosted by Lianne Picot
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Everyone is talking about storytelling. Is it just a technique that will catch on with a few people but pass through like so many other business approaches? Or, is it a core competency that we are only scratching the surface of in business? If so, how do we utilize story in a way that makes it stick in organizations and in business overall? In this episode of Story Powered® we will be discussing these questions and more with strategist Lori Silverman, author of ‘Wake Me When the Data is Over’ and co-author of ‘Business Storytelling for Dummies’ and ‘Stories Trainers Tell.’
Archives Available on VoiceAmerica Business Channel
Did you know that storytelling is a superpower that inspires, engages and moves people to action? The Story Powered radio show is all about helping you to activate your storytelling superpower to make your business more successful.
Lianne Picot and her guests from around the world share their expertise and experience in story powered branding, leadership and business development. They help you to strategically find, craft and share your best business stories with authenticity and passion.
Story Powered will also help business leaders and entrepreneurs to think about the internal stories that are holding them back or affecting their success and how to create a new narrative that moves them closer to their goals and dreams.
Lianne Picot passionately believes that storytelling is a superpower that makes the world of business a better place. As a Story Coach and the owner of Very Good Stories, Lianne helps entrepreneurs, businesses and non-profits to activate and grow their story power to bring them more success with the people they are trying to engage and serve.
For over 20 years, Lianne worked as a practitioner, leader and storyteller in the non-profit sector in the UK, Ireland and Canada. Lianne generated millions of dollars in revenue, built enthusiastic, high functioning teams and created impactful and exciting brand stories. Lianne helped organizations to prosper by finding, crafting and sharing their stories of success and change. She has also turned struggling organizations around by creating a new story and building staff and consumer engagement around the new narrative.
Lianne loves talking story and is likely to bring most conversations back to it at some point. She sees storytelling as a superpower that everyone can learn, because anyone can tell a story, and everyone has a story to tell!
- 10/27/2015: Storytelling - Just a technique? Or a core business competency? Listen Now
- 10/20/2015: Storytelling and Consciousness Listen Now
- 10/13/2015: How to Deal with Your 'Busy Story' Listen Now
- 10/6/2015: What is Story Powered? Listen Now
Yvonne Ruke Akpoveta
Yvonne has been described as a speaker who inspires her audience to take immediate action towards the change they desire.
She is passionate about positive change, and works with entrepreneurs and organizations to help implement change that drives results and enables them achieve their goals.
She is an author, inspirational speaker, change management consultant, and certified John C. Maxwell leadership coach.
The invaluable experience she has gained from working with a diverse group of clients globally, as well as her formal education in coaching, entrepreneurship and organisational change management equips her with the knowledge and tools to help her consistently drive desired results for her clients. View Guest page
With his writing and acting work on the legendary sketch comedy series The State on MTV, as well as Stella, Reno 911!, Flight of the Conchords, the performance troupe Blue Man Group and more, Kevin Allison has created all kinds of stories.
In 2009, Kevin created RISK!, the live show and audio podcast where people tell true stories they never thought they’d dare to share. The podcast is now downloaded over one million times per month.
As the founder of The Story Studio, Kevin has coached bestselling authors, famous comedians, and brilliant teachers and executives from a wide spectrum of fields on the art of storytelling. View Guest page
Mary Alice Arthur is a Story Activist working with story in service of positive systemic shift and for focusing collective intelligence on critical issues. In plain speak, she creates spaces where the right story can take people into a flourishing future. She is an internationally recognised process host, building capacity for people to host and harvest their own stories and the stories that surround them in the systems they live and work in. She has worked as a consultant all over the world and is now based in Europe. She is inspired, intrigued and working with large and small systemic stories that hold keys for a more generative future. Her next focus is the story of peace at the heart of the European Community project. Her work has been featured in the books like Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results (ed: Lori Silverman) and in the recent “Circle of the 9 Muses” (David Hutchens). www.getsoaring.com and www.thestorydojo.com View Guest page
As a Film Maker, Poet and Speaker he travels the world helping foundations articulate their courageous pathfinding notions, organizations find and reveal their soul, and most importantly, human beings express the emotion of their pain, their joy, and much in between. His Soul Biographies series is followed faithfully by many around the world through his long running FILM OF THE WEEK. His insight on what it is that happens between the lens, the subject, and the viewer has profound implications for all. At 51, Nic is an Englishman living in the USA. With one wife, Caroline, who often reviews the films, and five children under twelve. If you count the dog and the cat, which he does. See BELOW for photographs. He travels the world with his camera, imagination and sometimes his family. And edits from an attic studio finding peace amongst the chaos. View Guest page
Nicole Baute is a writing coach, story strategist and founder of the Story Factory. She's worked in marketing and publicity for Toronto's International Festival of Authors, as a media trainer in Ghana, and as a reporter at Canada's largest circulation daily newspaper, the Toronto Star. Based in Vancouver, Canada, she helps entrepreneurs from around the world become more confident writers and develop storytelling skills that take the pain out of marketing. www.storyfactory.ca View Guest page
Jonathan Bennett is a writer and a Principal at Laridae Communications Inc. Jonathan provides sought-after strategic council and has a wealth of experience in public and non-profit sector communications, planning, branding, marketing and governance.
Jonathan’s past roles include Chief Communications Officer and Director, Planning, at the Peterborough Regional Health Centre where he was a member of the hospital’s senior management team for six years. Jonathan has worked in management consulting, the health care sector, the book publishing industry, and the non-profit sector. As a volunteer board member, he was President of the Kawartha Haliburton Children’s Aid Society and was a committee chair on the board of the Writers’ Trust of Canada.
Jonathan is also the author of six critically acclaimed books, the most recent of which is The Colonial Hotel (ECW Press, 2014). His previous work includes the critically acclaimed novels, Entitlement and After Battersea Park, two collections of poetry, Civil and Civic, and Here is my street, this tree I planted, and a collection of short stories, Verandah People, which was runner up for the Danuta Gleed Literary Award. He is a winner of the K.M. Hunter Artists' Award in Literature.Jonathan Bennett's other writing has appeared in many periodicals and journals including: the Globe and Mail, The Walrus, Southerly, Cordite, Antipodes, and Descant.
Born in Vancouver, raised in Sydney, Australia, Jonathan lives in the village of Keene, near Peterborough, Ontario, Canada. View Guest page
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. He is the founder of Anecdote. View Guest page
Vanessa Chase Lockshin
Vanessa Chase Lockshin is a non-profit consultant, speaker & blogger at The Storytelling Non- Profit View Guest page
Chris helps leaders and teams to elevate the performance of their businesses, people and themselves through consultancy, masterclasses, coaching, interviewing, speaking and broadcasting. He has hosted the 'Business Elevation Radio Show (Be More. Achieve More)' on Voice America for 4 years, accessed monthly in over 50 countries which has given him unusual access to high achievers and leading business and self development best practice. Chris speaks at events about 'Engagement Starts With You', 'The Power To Get Things Done', and 'Elevate Yourself via On-line radio'. He is co-author of ‘The Power to Get Things Done (Whether You Feel Like It Or Not)', published in Jan 2016 by Perigee Books (Penguin Random House USA). He has 25 years of multi-functional business experience to board level including 7 years with Mars Confectionery. Chris is also former Regional' President of the Professional Speaking Association. For more information on Chris Cooper Business Elevation www.chriscooper.co.uk. View Guest page
Gary is experienced in community development and organisational development and has worked in the not for profit sector as Chief Executive of People's Voice Meida where he has transformed the organisation from a local organisation to one that operates across Europe. Gary has also worked in the private sector as a senior manager in the training department of Intel electronics where he ran Intel University and supported the development of self managed teams. As Chief Executive of People’s Voice Media, he has developed a model for providing insight and qualitative research through local community reporters who gather knowledge through supporting people to tell there story. These stories are then used to create conversations with pubic and private sector clients in order to provide insight for new services and improve customer experience. Gary was awarded a Laureateship from the Leonardo European Corporate Learning award in 2013 for his work on “Crossing Borders” which puts emphasis on outstanding new developments that provoke fundamental challenge of predominant mind-sets in corporate learning. He has co-authored papers with Manchester Metropolitan University on how to using social media as a means of improving public confidence in the police force in the UK. He has lectured at a number of Universities including the London School of Economics the Manchester Business School and Manchester Metropolitan University on social innovation and social entrepreneurship and using community intelligence to co- produce new services. Contact Gary at email@example.com www.peoplesvoicemedia.co.uk View Guest page
Dr. Kevin Cordi traverses around the country and world reminding others that there is rich value in play. His work has been modeled in schools and storytelling organizations around the country. He has been a gas station attendant, grill cook, door-to-door salesperson, and a bus boy. All of this has helped him want to be involved in play more. Whether he is working with a teenager to mix a fairy tale, listening to a whole company to tell their story of their business better, or performing for a crowd of 1000, he uses play because this is where the true work is found in story crafting.
Cordi shares new methods of story crafting from his recently released recognized book Playing with Stories: Story Crafting for Writers, Teachers, Storytellers, and other Imaginative Thinkers (2014) and co-author with Judy Sima, Raising Voices: creating youth storytelling troupes and groups (2003).
For more information, see www.kevincordi.com and www.permission2play.com View Guest page
Anne Day has had an eclectic career from spearheading charities to working for government on women’s issues, to being a magazine editor and now entrepreneur. Twelve years ago, she founded Company of Women, an award-winning organization that supports, connects and promotes women entrepreneurs. She is the author of three books, as well as a regular contributor for Huffington Post. View Guest page
Karen Dietz is a 20+ year veteran in business storytelling, and is one of the originals in the field. She represents the best in both academic training and the art of performance storytelling. Her motto says it all: “If you want results, just story it!” Karen is the top global curator on the topic of business storytelling at www.scoop.it/t/just-story-it. She is also the author of Storytelling for Dummies. Karen is also the former Executive Director of the National Storytelling Network, a national association of 2,400 performance storytellers. Her mission during those 3.5 years was to grow, develop, and expand the influence of storytelling. For 6 years she was also the Program Director, then Chair, of the Story in Organizations community of practice, which helped establish business storytelling as a field of work both here and abroad. www.juststoryit.com View Guest page
Gabrielle is considered one of the leading authorities on business storytelling. Over the last decade, she has worked with thousands of leaders around Australia and internationally, helping them achieve outstanding business results with storytelling. Prior to running her own company, she held various senior leadership roles at the National Australia Bank so has experienced first hand the challenges of leadership and communicating that we all experience every day. Gabrielle is the co-author of Hooked: How Leaders Connect, Engage and Inspire with Storytelling, and her second book tilted, Ignite: Real Leadership, Real Talk, Real Results, is due to be published in July 2015. Gabrielle is a graduate from the Harvard Kennedy School, has an MBA in management and leadership and when she is not working in her practice, she can be found in her vegetable garden at her rural property on the Southern New South Wales coast. Find out more about Gabrielle, her business and her book at www.gabrielledolan.com View Guest page
Recently named one of Canada's 100 Most Powerful Women by the Women's Executive Network (WXN), Dorothy Engelman combines the business savvy of the Fortune 500-connected digital entrepreneur with the passion and heart of an inspirational storyteller. She is co-owner of Q Media Solutions, creating programming, commercials, digital and branded content marketing for Fortune 500 clients in the financial, technology, media and resource sectors. Dorothy has produced two Technology series for Canada's educational broadcaster-- Digital U and the award-winning PULL: How Technology is changing the Conversation. Her passion for the NFP sector lead to the creation of 100 part TV series Getinvolved focusing on innovators, activists and social entrepreneurs. The series is supported online at getinvolved.ca, Canada's Largest Volunteer Network created to help you find your volunteer match View Guest page
Mark Evans is the principal with ME Consulting, which helps startups and fast-growing companies tell better stories (aka marketing). He has worked with dozens of startups looking for strategic guidance and tactical execution to accelerate growth through a strong marketing foundation.
Before starting his consulting business in 2008, he co-founded Blanketware and worked for three startups. Mark also spent 15 years as an award-winning technology reporter with the National Post, Globe & Mail and Bloomberg News.
Mark writes a popular blog about startup marketing, and Canada’s leading startup newsletter. Mark is a mentor with Jolt, HIGHLINE, and an advisor to The Next 36 and Venture Canada. View Guest page
Sally J. Fox Ph.D.
Sally Fox is a story coach, organizational consultant, facilitator, and performer who’s been coaching leaders to bring their best stories forward for more than 30 years. Through her firm, Engaging Presence, she has guided hundreds of professionals to have more impact by tapping the power of story and developing their leadership presence. As a master facilitator, Sally guides organizations to have the critical conversations needed to create the future and harness the power of true collaboration. She trains Boards to use story to become ambassadors for their organizations. Her workshops Creating a Powerful Strategic Story and Creating a Compelling Signature Story offer organizations and individuals a way to use story to turbocharge their strategies and increase the effectiveness of their presentations and social media presence.She holds a Ph.D. from the Fielding Graduate University and an MBA from Yale. She is a faculty advisor with Get Storied and Story University, an online school. View Guest page
Melissa Gallagher was born a marketer with a passion for understanding the intricacies of her clients’ business to determine what will drive a company forward. Melissa is a seasoned veteran of large multi-stakeholder projects within complex organizations. In her professional life, she has worked with all levels of the corporate ladder - from the boardroom to the shop floor, and understands what it takes to coordinate and motivate people towards a common goal.
Ms. Gallagher is among the impressive list of marketers, creatives and media strategists who are making their mark as the country's best and awarded the honour of ‘Top 30 Under 30’, by Marketing Magazine in 2014.
A graduate of George Brown College's marketing program, Ms. Gallagher leads Twist Marketing’s business development initiatives in the recently launched Toronto office. Prior to joining Twist Marketing this past May, Ms. Gallagher was Account Director with Toronto-based Cundari Integrated Advertising where she managed accounts such as SUBWAY® Restaurants, Toronto Zoo and 3M View Guest page
David Giannetto is the author of 3 books, including the newly released Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Drive Business Results (Palgrave Macmillan). He is considered one of today’s leading practitioners helping organizations leverage the power of information and analytics: enterprise data, big data and the merger of the two. His work with some of today’s leading brands has led to him being named a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine. He is known for combining technology with progressive techniques that connect organizations and their digital initiatives—big data, social media & mobile technology—to their customers to create differentiation, influence behavior and improve performance. He is a frequent keynote speaker, a writer for the Huffington Post and the AMA, a former USBusiness Review columnist and MBA professor of Rutgers University. www.bigsocialmobile.com View Guest page
After selling his first business just out of college, Jay embarked on a three-year journey, traveling to nearly 50 countries, working odd jobs, travel writing, and struggling to tell stories in a wide variety of languages. Finally tired of the road, Jay landed in a Sausalito attic in 1995 where he helped found one of the web’s first global learning sites, Learn2.com – which Yahoo! called “The Most Useful Site on the Internet.” As the social media universe continued to expand, Jay began to see that less attention was going to the center of it all: the ancient practice of storytelling. So, in 2009, Jay founded Wakingstar Storyworks (www.wakingstar.com), a creative agency dedicated to ununlocking the hidden power of transformation that lives inside every organization. Since then, he has crafted stories, led trainings, and coached leaders for dozens of the most innovative organizations in the world, including Facebook, Rainforest Action Network, Esalen Institute, LinkedIn and YouTube. View Guest page
Mindset coach and author Kate Hanley helps busy people do more of the stuff that matters and stop stressing about the stuff that doesn't. Kate is the author of A Year of Daily Calm and The Anywhere, Anytime Chill Guide and the mind-body blogger for Acacia TV. Visit her at MsMindbody.com. View Guest page
The only West Point grad to turn professional storyteller, Kendall Haven also holds a graduate degree in Oceanography. A master teller, Haven has performed for over 6.8 million worldwide during his 32 year career and has led the research effort for the National Storytelling Assn. into effective stories and into the process of story-based influence and persuasion. An internationally recognized Subject Matter Expert on the neuro-science of story, Haven is the only storyteller recruited for the recent DoD DARPA research program to explore the cognitive neurology of how stories exert influence. He serves as a story consultant to departments in various governmental science agencies as well as for numerous corporations, nonprofits, and educational organizations. Haven has published 34 books of and on stories and storytelling and has won 20 major awards for his writing and performance storytelling. www.kendallhaven.com View Guest page
Amy is passionate health, wellness and empowering women to define their purpose and reach their potential. She has had a diverse career with a common thread of guiding people to towards finding hope, purpose and commitment to healthy, fulfilling lives. She is a nurse and her work has focused on helping children and families, working initially in pediatric critical care and oncology. Amy is currently on faculty at McMaster University teaching in the School of Nursing. She is also a published author and speaker. Amy discovered the profession of coaching four years ago and graduated from an Ontological coaching program in 2010. She founded Encore Coaching Company providing coaching services to women and health care professionals. Her big dream is to empower women and health care professionals to thrive and live a good life by getting clear on their purpose and cares so they can have a bigger impact on their larger community. View Guest page
David Hutchens is an author, business writer and learning designer who creates communication solutions for The Coca-Cola Company, Wal-Mart, IBM, GE, Nike, Bank of America, and others. He speaks to organizations and leadership teams all around the world on the topic of storytelling as an organizational capacity. His new book is “Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers". In partnership with The Conference Board, he is creator and lead facilitator of The Team USA Leadership Experience, at the Olympic Training Center in Colorado springs; and he also facilitates The Apollo Leadership Experience at NASA’s Johnson Space Center in Houston. A nationally recognized developer of innovative learning products, David's newest product is "GO Team: Powering Teams to Perform," a just-in-time team training resource. GO Team's library of 18 team-related topics allows you to build your own learning agenda tailored to your team's needs. View Guest page
Tania de Jong
Tania de Jong AM is a leading Australian soprano, inspirational speaker, social entrepreneur, spiritual journeywoman and creative innovation catalyst. She founded Creative Universe, Creativity Australia, Music Theatre Australia, Pot-Pourri and The Song Room and works with diverse communities through the ‘With One Voice’ choir social inclusion programs. Tania sings around the world as a soloist and with her group Pot-Pourri releasing 7 CDs. She is Founder and Executive Producer of Creative Innovation Global. Tania’s TED Talk How Singing Together Changes The Brain has sparked international interest. Tania has recently released her solo CD Heaven on Earth. Her twitter handle is @taniadejong www.taniadejong.com www.creativeuniverse.com.au www.creativityaustralia.org.au (More story: Tania attended college in the USA on a tennis scholarship and her grandmother Slawa Duldig invented the first foldable umbrella in Vienna in 1929.) View Guest page
Omar Kattan is Managing Director and Chief Strategy Officer at Sandstorm Digital FZE, a young and fast growing digital content marketing agency headquartered in Dubai.
Omar has over 25 years of experience in brand strategy, digital content marketing communications and advertising, spanning two continents in two high profile regions; MENA and Europe.
Middle East /N. Africa (Traditional Marketing) Experience
The first 12 years of Omar's career were spent in the Middle East/North Africa where he worked on brand communication strategies and launch campaigns for some of the world’s best known brands including Nestle, L’Oreal and Philip Morris.
Europe (Digital Marketing) Experience
In 2002 Omar moved to the UK and since then his focus switched to digital content marketing and advertising.
Omar has spent the last 13 years of his career working in large media agency environments setting up and co-managing the Digital Content & Inbound Marketing departments for both Aegis‘ View Guest page
A marketing storyteller, speaker, author, and stage improviser, Kathy Klotz-Guest, MA, MBA, is the founder of Keeping it Human, Inc., whose mission is to help organizations turn complex marketing-speak into compelling stories that customers and employees act on. She also helps organizations solve internal communications and ideation challenges by applying improvisational tools that achieve better outcomes and fresh insights. She has worked with diverse organizations including Autodesk, C4Media, Cisco Systems, Kaiser Permanente, and United Way Silicon Valley, among others. She is the author of several short storytelling and humor books on Amazon.com, and her marketing podcast has been nominated for numerous awards for its insight and humor. Kathy’s fave audience is still her 6 year-old who she can make snort milk out of his nose, and her grandma who doesn’t care about how improvisation is different from stand-up comedy.. Reach her at Kathy@keepingithuman.com. View Guest page
Helen is a born storyteller and won’t let a moment pass to tell a great story. Growing up in the Netherlands with a Dutch father and Irish mother, Helen is able to combine the best of both worlds; the power of a great story with the relevant facts. As a Story Junkie she travels the world looking for stories and new ways to share them. She has spent 6 months at the largest museum for modern art in the world; Tate Modern in London. Helen specialises in facilitation large-scale interventions. The more complicated the problem, the larger the group, the more she is in her element. She excels at making the complex understandable, the simple profound and the way forward clear. Besides running brainstorm sessions, she also trains facilitators. Her biggest dream is to become a international peace negotiator. Helen’s head is full of stories. And with a memory like an elephant, she will always find the right one to share with you. View Guest page
He is Founder/CEO of MyEmployees, a 25 year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry. His firm specializes in helping managers build stronger, more engaging relationships with their team members, while linking the rewards and recognition program to the desired goals of the company.
David believes (and lives to his very core) what Zig Ziglar said was required to become truly successful in life. He said, “You can have ANYTHING you want in life IF you will FIRST help others get what THEY want!” As a result, David has touched untold lives through the years, including employees, clients, friends and family...and he'll show you exactly how he did it in this book 'Built to Lead'! View Guest page
Michael Margolis is founder & CEO of Get Storied, the world’s leading school for business storytelling. The son of an artist and inventor, Michael is obsessed with how ideas become reality, how innovation takes hold, and how we story ourselves in the digital age. For the past 12 years, he has been on the forefront of the business storytelling movement, advising the likes of Google, Deloitte, Bloomberg, SAP, and Greenpeace. As the dean of StoryU, Michael is building the next gen of curriculum for storytelling as a business tool for influence and transformation. Michael is the author of several books including Believe Me: a Storytelling Manifesto for Change-Makers and Innovators. He is one of Twitter’s leading voices on storytelling and has been featured in Fast Company, Wired, and Inc Magazine. Michael now lives in the San Francisco Bay Area. Previously he’s lived in NYC, DC, Boston, LA, and Switzerland. Michael is left-handed, color-blind & eats more chocolate than the average human. View Guest page
Miko Matsumura is the Chief Marketing Officer for Gradle, Inc. Miko has 20 years in the Silicon Valley as a software company executive in organizations ranging from raw startup to billion dollar company. He is also a Limited Partner with Focus Ventures, am 800M venture fund, and has participating in dozens of venture capital fundraising and corporate M&A transactions. Miko has served as a VP at Hazelcast, Kii Corporation, Software AG, Webmethods and Infravio, and an advisor at dozens of software companies. He is also a book author and international speaker. Learn more about Miko at http://miko.com View Guest page
Patricia McMillan helps CIOs and digital strategists use the power of stories to craft strategic narratives that resonate, engage their teams and their customers with the transformation, and demonstrate the impact and value of their work. She is the author of Make It Matter: The Surprising Secret for Leading Digital Transformation. Learn more at patriciamcmillan.com View Guest page
By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune.
Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.
Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.” View Guest page
Jeff Mundt is the Senior Marketing Manager of Technology for the Hershey Advanced Innovation Center of Excellence. Jeff is leading initiatives that connect emerging technologies with consumer opportunities, with a focus on identifying future (3-5 year) whitespace that will leverage Hershey’s strong internal technological development process and qualify these opportunities with business partners and consumers. As part of this process Jeff also explores alternate business models to bring these opportunities to market in non-traditional means. Jeff joined Hershey’s Global Innovation Team in 2011 as the Sr. Marketing Manager of Disruptive Innovation. Prior to coming to Hershey Jeff spent 20 years in the chocolate industry working for Master-Foods and M&M Mars in a broad range of disciplines including analytical chemistry, product development, innovation venture leader and brand marketing. Jeff holds an MS degree in Food Chemistry from Rutgers University and an MBA in General Management from the NYU Stern School of Business. Jeff resides in New Jersey with his wife Kathleen, two daughters Meghan (14) and Emily (12) and dog Mishka. When he is not spending time with his family or challenging traditional ways of thinking Jeff can be found on a two wheeler (bicycle or motorcycle) traipsing the roads and trails wherever he may be View Guest page
Dr Amit Nagpal
Dr Amit Nagpal is a Business Storyteller @ AL Services, Keynote Speaker & ORM Coach with an inspirational style. View Guest page
Manager, Public Relations - WestJet
Robert Palmer joined WestJet as manager of public relations in 2008 after leading the communications function at the Calgary Police Service as manager of public affairs and media relations. At WestJet, he is responsible for all external communications activities including media relations and social media. Prior to launching his career in strategic communications in 2001, Robert spent more than 20 years as a journalist working in print, radio and television in the provinces of Quebec, British Columbia and Alberta.
Check out WestJet's 'Above and Beyond Stories' at www.aboveandbeyond.ca View Guest page
Ari is the Founder and CEO of SciFutures, a foresight and innovation agency that uses sci fi prototyping to help their clients create meaningful change that is relevant for the Exponential Age. SciFutures works in a wide variety of industries with Fortune 500 clients such Lowe’s, Hershey, Ford, Brocade and Pepsi. Ari has over 20 years' experience as marketing, consumer research and innovation consultant. He is a passionate sci fi fan and amateur sci fi writer who was inspired to start SciFutures during a creative scifi writing class at UCLA. He says that: “Science Fiction is powerful business tool because it helps businesses understand the human potential of emerging technologies in order to develop human centered business strategies that the whole organization can understand and be inspired to rally behind. This provides a significant competitive advantage.” When Ari isn’t running SciFutures and reading sci fi, Ari is marathon training and living in the California sunshine with his wife and three pets. www.scifutures.com View Guest page
Dr Mani is a Harvard-trained neuroscientist passionate about the intersection of story, cognition, and empowerment. He helps clients discover the most effective ways to think through narrative. View Guest page
Mark is the Managing Director of Anecdote Pty Ltd. He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power. Anecdote was formed in 2004 with the purpose of helping restore humanity to the workplace. Mark has lead over 60 leadership programs since 2006 in Australia, Asia, Europe and the US and helped some of Australia’s leading companies make their strategies stick. He is a regular golfer, an aspiring underwater photographer and since 2009 he has been engaged in a quest to catch a Murray Cod in Canberra’s Lake Burley Griffin. Cod stocks in the lake have yet to be impacted by Mark’s efforts. www.anecdote.com View Guest page
An Englishman in Amsterdam, Steve consults as Storywise on digital & strategic communication. His clients include agencies, global brands and international medium-sized businesses. For over 20 years Steve has helped leaders craft, then tell, great stories for business strategy, marcom, content marketing and change. He specialises in storylining and editorial strategy and is mad about narratology. Steve is a former professional musician, songwriter, and has an academic background in Business management, management information systems and media production. He blogs at steveseager.com Contact firstname.lastname@example.org to find out more View Guest page
Anjali is the Managing Director of Narrative: The Business of Stories, a management consulting firm that helps businesses solve their communication challenges with stories and narrative techniques. Anjali has worked in corporate leadership roles for 15 years in Singapore, Australia and India. This background constantly informs her Business Storytelling consulting, workshops and presentations, so that they are not just theoretical but based on extensive experience, knowledge and understanding of the issues facing companies and of the issues facing employees in delivering their best for their company. Anjali's real passion lies in diagnosing the exact communication challenges of an organisation and tailoring solutions for it. She has had the privilege to live her passion with brands such as GE, SAP, Microsoft, Petronas, Cisco, Shell and TEDx Singapore. View Guest page
Jim is a 35 year veteran of the advertising agency business. He started his career in Chicago, and went on to work at major agencies in New York and Los Angeles before returning to Chicago where he started his own agency 15 years ago. During his agency career, Jim worked on major accounts like Citibank, Kraft Foods, Burger King, General Electric, Toshiba, Arby’s and many others. In 1999 Jim started what is now eswStoryLab Marketing, a branding agency that has been named to the Inc. 5000 list of fastest growing independent companies in the U.S., three years straight. Three years ago, Jim wrote a best-selling, award-winning book title StoryBranding: Creating Standout Brands Through The Power of Story. In addition to running his agency, Jim is frequently found speaking in front of audiences, showing them how the method of StoryBranding can turn any business into a magnetic story that customers will want to become part of and share with others. View Guest page
As the owner of Partners for Progress®, for the last 25 years, Lori Silverman has consulted to organizations across diverse industries on messy, complex changes and creating and implementing long-term strategies to increase success. Considered a thought leader in the field of business storytelling, she 's sought out as a keynote speaker and has appeared on more than 70 radio and TV shows to discuss the tangible benefits of using story techniques at work. She 's authored three bestselling books in the field: Business Storytelling for Dummies (with Karen Dietz), Wake Me Up When the Data is Over, and Stories Trainers Tell (with Mary Wacker). Leaders at Bright House Networks, the Association for Public Health Laboratories, HomeWatch Caregivers, the American Legion Auxiliary, Tinker Federal Credit Union, Lydig Construction, and others have benefited from her training, consulting, and personal coaching in business storytelling. View Guest page
Annette believes in helping businesses, marketers, and institutions of every stripe uncover their truth, and tell it. She has pursued this goal for two decades, working with leadership teams across the world—as diverse as those from the Pentagon, the Brookings Institute, and Microsoft, Best Buy and PriceWaterhouseCoopers.
Her first two books focused on uncovering truth within organisations. A Safe Place for Dangerous Truth (1998), and Territorial Games: Understanding and Ending Turf Wars at Work (1997) showed how to reveal hidden agendas, unproductive internal "stories," and how to better manage group dynamics so teams thrive and flourish by resolving small stories with a more meaningful bigger story .
This experience taught her the emotional power of telling your story; the clarity and power a story brings to messages of every kind. Her groundbreaking book The Story Factor (2001), was named by 1-800-CEO-Read as as one of The 100 Best Business Books of All Time (2009, Penguin), and her books have been translated into 11 languages. In 2015, she continues to deliver keynotes, consulting and training to help individuals and organizations tell true stories that win both hearts and minds.
www.annettesimmons.com View Guest page
Stephanie Sims is a recovering investment banker and champion of small business owners. Her 25 years of experience working with firms as big as Goldman Sachs to those as small as her parents' local printing business taught her one thing: The owner's lack of knowledge (and interest in) finance is often their biggest obstacle to getting funded. Stephanie is on a mission to change the way businesses find money by educating owners about their Finance-Ability TM and teaching them how the Suits operate. She believes that every business owner can grow their dreams and their profits - but they have to know their worth. Stephanie resides in Arizona with her husband and three children. And yes, they know that it's a dry heat! www.finance-ability.com View Guest page
Kevin Smith is a Story Architect. As the Chief Story Architect for TheStoryArchitect.com, Kevin helps start-ups, small businesses, and social enterprises unleash their story to secure customers and investors, by helping them understand what their core customer story is and then helping them get their story to market. His services include branding, messaging, marketing strategy, SEO, Content and Social Media marketing, presentation and pitch design, web design, lead generation, sales coaching and business development. In his career in sales, marketing, entrepreneurship, and politics, Kevin has done over 10,000 pitches. View Guest page
Paul Smith is one of the world’s leading experts on business storytelling. He’s a keynote speaker, storytelling coach, and best selling author of the books Lead with a Story and Parenting with a Story. He is also a former executive and 20-year veteran of The Procter & Gamble Company. As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 200 executives and leaders in over 20 countries. His work on leadership and storytelling has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, The Washington Post, PR News, Success Magazine, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others. www.leadwithastory.com View Guest page
Eva Snijders is the General Manager and Chief Storytelling Officer at Ogilvy Public Relations Madrid. An internationally renowned expert in Storytelling, she has over 20 years of experience in Public Relations and Communication. Eva was born into a family of storytellers and grew up in a house full of books. Ever since early childhood, she has observed the world and wonders how many worlds inhabit it. She discovers them through the eyes of the people who cross her path, while listening and asking questions. She has that gift: people tell her their stories. In 2007 Eva co-founded the first company in the Spanish-speaking world exclusively dedicated to Organisational Storytelling and Transmedia. Eva has assisted many multinationals in shaping their internal and external communications, branding and, especially, their strategy. She is an international speaker and Ambassador of the Storytelling Centre in Amsterdam as well as a member of the Committee of the World Communications Forum in Davos. View Guest page
Jean Storlie combines her education in nutrition and exercise science with her experience in marketing communications to distill the complexity of health into actionable strategies that enable business growth. Over her 35-year career, she’s created health communications for food, wellness, and healthcare companies—including 13 years at General Mills. Early in her career, Jean stumbled on storytelling as a way to inspire lifestyle change in her patients/clients. Later, as a corporate leader, she wove stories into coaching/mentoring her teams and communicating with executives. In 2012, Jean founded Storlietelling LLC to help business leaders drive innovation by connecting the scientific and emotional sides of health. This turning point sparked a journey into storytelling that transformed her consulting work and took her passion for stories to a new level. Her “Storlietelling Workshops” teach professionals how to create meaningful stories for business communications and leadership. View Guest page
Claire Taylor is a Corporate Storyteller/Speaker, Business Consultant, Trainer, Author and Co-founder of The Story Mill – www.thestorymill.co.uk. She combines her corporate business background with storytelling and advanced communication tools to create innovative, programmes for corporate organisations to enhance brand strategy, cultural change and innovation. Born in Ireland, Claire has storytelling in her roots. Living in the UK since the 1980’s, she reignited her passion for storytelling in 2011, trained as a storytelling performer and commenced writing her first book ‘The Tao of Storytelling – 30 Ways to create Empowering Stories to live by which was published in November 2013. View Guest page
Kim Weitkamp speaks and performs to tens of thousands of people a year. She is a storyteller at the top of her craft and whether the story is tucked into a speech, performed from stage or used as a tool for learning, one thing is for sure. At the root of all she does Kim is first and foremost a storyteller.
She has keynoted for some of Forbes most recognized companies and has been the closing speaker for many high profile charity events, helping organizations reach their financial goal time and time again.
For over 18 years Kim has been helping educators, organizations and businesses utilize the power of story from behind the desk or in front of it.
Kim blends her mastery of humor, story and communication into her presentations making them entertaining, enlightening, and educational. View Guest page