What's Behind Your Brand? Learn How These Entrepreneurial Women Set Themselves Apart from the Pack through Their Authenticity and Expertise
November 4, 2015
Hosted by Alise Cortez, PhD
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Episode Description
Captured live at the Behind Her Brand book launch at Noah’s Event Center in Plano, Texas, this episode celebrates the 11 contributing authors and provides a sneak peek at some of their most fervently held beliefs and most significant experiences as discussed in the book. Behind Her Brand: Expert Edition, literally hot off the press, has dual purposes. First, this book is designed to help readers understand the journey, the lessons, obstacles, thought processes, disappointments, and victories that entrepreneurs go through when building their businesses. Second, this diverse group of experts provides readers with applicable tools that they have used to help them build sustainable and enriching businesses. Readers of the book and listeners to the program will be inspired, encouraged, challenged, and better equipped to pursue their own dreams, whether in life or business.
Working on Purpose
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Do you want to help create a world where people are passionate about their work, inspirational leadership helps team members realize their greatness, and capitalism thrives while serving the highest causes? Me too. The working on purpose program is a thought leadership engine that enlightens and inspires listeners with insights from elite business leaders and novel subject matter experts. Together, we’re working on purpose to steward the future of work and business to elevate us all.
Alise Cortez, PhD
Dr. Alise Cortez is affectionately referred to as “The Anti-Undertaker” as she awakens the often otherwise “walking dead” to discover and nurture their passion, inspiration, and purpose in life and at work. She is one part Chief Purpose Officer and Management Consultant specializing in meaning and purpose, and one part Inspirational Speaker, Author, and Radio Host. Having developed her expertise within the Human Capital / Organizational Excellence industry over the last 20 years, today she is focused on enabling organizations to lead from purpose and create cultures of meaning that inspire impassioned performance, energizing engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, she also facilitates the online Catch Fire global community and various retreats to enable people hungry for a more meaningful and purposeful life to discover and create it for themselves.
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