The Marketing of the Future with Joe Pulizzi

November 2, 2015
Hosted by Kelly Riggs

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Guest Information

Episode Description

Joe Pulizzi joins me in the LockerRoom to talk about the “marketing of the future,” and to introduce his brand new book, “Content, Inc.” We will discuss the ins and outs and how-to’s of content marketing, and exactly how to use content to drive your business forward. Don’t miss it!! If you want to learn about content marketing, why not start with the guy who created the topic? Joe is the guy who coined the phrase “content marketing,” and his new book details how you can use it effectively in your business. “In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.”

BizLocker Radio

BizLocker Radio

Archives Available on VoiceAmerica Business Channel

Hosted by Kelly Riggs, BizLocker Radio is the show with compelling conversations and cutting edge business content you can use to improve your business performance TODAY! "A tip of the cap to this podcast. It’s a grand slam for sure!” "A phenomenal host.” “Hard-hitting and action-packed.” Kelly invites world-class thought leaders onto the show and uses his award-winning interviewing experience to create high-energy business conversations. The result? Riveting conversations and ideas you can use right now to improve your own business results. The show features phenomenal guests from the fields of leadership, sales, marketing, social media, and more. And don’t miss the “Xs and Os” segment with Miles Austin, the Web Tools Guy. Each week, he introduces yet another productivity tool that can take your business to the next level.

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Kelly Riggs

Kelly Riggs

Kelly Riggs is a sales strategist, a highly sought after business performance coach, and founder of Business LockerRoom, Inc. As a former corporate executive and entrepreneur with a strategic perspective, Kelly’s track record is clear – he get RESULTS. He is also a highly acclaimed, content-rich, platform speaker; a dynamic thought leader in the fields of leadership, business development, and strategic planning; and a guy who has both succeeded and failed as an entrepreneur. Achievements: A two-time national Salesperson-of-the-Year and award-winning sales executive, Kelly has spent the last seventeen years coaching, training, and mentoring business leaders. He has written two books: "1-on-1 Management™: What Every Great Manager Knows That You Don't" and "Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.” For more information, visit www.BizLockerRoom.com.

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Episode Directory

January 2016

December 2015

November 2015

  • 11/30/2015: Encore: Creating High-Performance Sales Teams with Jim Keenan and Mike Weinberg Listen Now
  • 11/23/2015: Myths of Communication Listen Now
  • 11/16/2015: The Science of Selling with Mark Roberge Listen Now
  • 11/9/2015: Master the Pitch with Oren Klaff Listen Now
  • 11/2/2015: The Marketing of the Future with Joe Pulizzi Listen Now