This week's Guest, Farrah Bezner, The Culture Maker
November 4, 2015
Hosted by Lori H. Schwartz
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
This week we talk with Farrah Bezner, The Culture Maker. Farrah is the Marketing Director for Halls & Candy at Mondelez International, one of the world’s largest snacks companies with the No. 1 position globally in Biscuits, Chocolate and Candy. Besides having a very sweet disposition(it’s true!), Farrah has instituted ground breaking marketing programs for such iconic brands as Sour Patch, Philadelphia Cream Cheese and Maxwell House Coffee. With Sour Patch, she’s connected the well known candy brand to today’s millennial audience by creating unique engagement programs that’s translate beyond traditional branding. Your going to learn all about how to make candy famous with the Tech Cat and Farrah Bezner, the Culture Maker. Live performance at The Patch in Austin with X Ambassadors (former Patch guests, have blown up recently in popularity): https://www.youtube.com/watch?v=T13p1POMXE4
The Tech Cat Show
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The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.
