Brands as Publishers: Lessons Learned and Future Trend Predictions

January 6, 2016
Hosted by Bonnie D. Graham

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Episode Description

The buzz: "The buzz." According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital content landscape will continue to become increasingly crowded with articles, videos and graphics from a variety of different brands. How can your brand reign-in control of your content strategies and stand apart from competitors to ensure your stories are making a positive impact? The experts speak. Rebekah Iliff, AirPR: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less” (Marie Curie). Andy Hilton, ADP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Tim Clark, SAP: “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple” (Richard Branson). Join us for Brands as Publishers: Lessons Learned and Future Trend Predictions.

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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