Why You Need a Story Strategy
January 26, 2016
Hosted by Lianne Picot
We may know that business storytelling is a great way to connect with our employees and customers. But what we sometimes forget is that stories don’t just happen. They need to mined, collected, crafted and only then do we do the sharing. And most of all, we need to be strategic about the kinds of stories we are finding and telling.
In this episode of Story Powered®, Lianne and Kathy Klotz-Guest of Keeping It Human talk about the importance of a story strategy for your organization. We’ll be chatting about what a story strategy is, why it can help your internal and external communications and how to do it. Join us!
Archives Available on VoiceAmerica Business Channel
Did you know that storytelling is a superpower that inspires, engages and moves people to action? The Story Powered radio show is all about helping you to activate your storytelling superpower to make your business more successful.
Lianne Picot and her guests from around the world share their expertise and experience in story powered branding, leadership and business development. They help you to strategically find, craft and share your best business stories with authenticity and passion.
Story Powered will also help business leaders and entrepreneurs to think about the internal stories that are holding them back or affecting their success and how to create a new narrative that moves them closer to their goals and dreams.
Lianne Picot passionately believes that storytelling is a superpower that makes the world of business a better place. As a Story Coach and the owner of Very Good Stories, Lianne helps entrepreneurs, businesses and non-profits to activate and grow their story power to bring them more success with the people they are trying to engage and serve.
For over 20 years, Lianne worked as a practitioner, leader and storyteller in the non-profit sector in the UK, Ireland and Canada. Lianne generated millions of dollars in revenue, built enthusiastic, high functioning teams and created impactful and exciting brand stories. Lianne helped organizations to prosper by finding, crafting and sharing their stories of success and change. She has also turned struggling organizations around by creating a new story and building staff and consumer engagement around the new narrative.
Lianne loves talking story and is likely to bring most conversations back to it at some point. She sees storytelling as a superpower that everyone can learn, because anyone can tell a story, and everyone has a story to tell!