Lipobelt.....the making of a successful business

February 8, 2016
Hosted by Shelley Hancock

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Episode Description

Today we share the journey of an idea into a successful business. LipoBelt began from a novel idea that we could freeze our own fat away, right at home. That was in December 2010, when CoolSculpting was a little known treatment that was making its way into high-end cosmetic centers. After heavy research showing that the science behind cold lipolysis is solid and that fat can indeed be eliminated by chilling it at a very specific temperature without causing harm to skin and tissue, a prototype was made and funding was secured. What transpired over the next 5 years is the story behind the making of LipoBelt.

Shelley’s Show and Tell

Shelley’s Show and Tell

Archives Available on VoiceAmerica Health and Wellness Channel

The beauty industry plays into our need to feel youthful and beautiful. How do you weed through all that information thrown at you? What treatments and products are truly transformational and what is snake oil and optical illusion.

When you hear it on Shelley’s Show and Tell it’s already been tested at Real Transformation Skin Care Centers and has their professional stamp of approval.

Shelley’s Show and Tell brings you the current real information about cutting edge anti-aging and acne treatments as well as the real skinny about the latest skin care ingredients. We also fill you in on home use tools and how to incorporate them into your daily beauty regime.

We offer stories of how to use the Law of Attraction, keeping your mind on what you want instead of complaining about how things are, to start a business or take one to the next level, and how to create a happy fulfilled life.

You will be motivated and inspired to make a change.

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Shelley Hancock

Shelley Hancock

Shelley Hancock, (a.k.a. “The Gadget Gal”), is one of the most trusted esthetic advisors in the beauty industry and Founder of Shelley Hancock Consulting, an organization dedicated to helping estheticians take their businesses and careers to the next level. Shelley is also the founder of Real Transformation Skin Care Centers offering the latest cutting edge technology in anti-aging and acne.

In 2005 after owning a successful skin care center for 15 years, Shelley expanded her focus so she could provide a deeper level of service to her fellow estheticians. Through hands-on training, workshops and private consultations, she has now connected thousands of beauty business owners with esthetic equipment that attracts a higher level client and helps build a more successful practice.

In addition to being the Owner and Head Trainer at Shelley Hancock Consulting, Shelley is hands-on at her two Real Transformation Skin Care Centers, both located in California. When she’s not teaching, training, coaching or working with clients, you just might find her recording voice overs for commercials. Shelley lives each day by the motto that what you think about and talk about, you bring into your life, so you had better choose wisely!

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Episode Directory

October 2016

September 2016

August 2016

Tina Abnoosi


Tina Abnoosi is a founder & President of TAMA Research. She has a Bachelor’s degree in Electrical Engineering & more than 29 years of experience as a leading designer of electromagnetic components. Her professional experience includes a broad range of medical, military, avionics, test & measurement, industrial & specialty commercial applications. Ms. Abnoosi also holds multiple patents & has served in various capacities including engineering design & management, marketing, new manufacturing site setups, & directing offshore manufacturing facilities. Ms. Abnoosi has 14 years of experience with Microcurrent treatment techniques & leads TAMA’s hands-on training classes. Her unique entrepreneurial talents has led the direction of TAMA in product architecture & development. She strives to continuously set new standards for customer relations, has a strong commitment to maintain TAMA’s position as a technological leader while empowering clients with most accurate & up-to-date information. View Guest page

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Traci Brown

Traci L. Brown, is a body language and persuasion expert. She’s a Certified Master Practitioner of Neuro Linguistics, Hypnosis and Huna.
Ms. Brown is a 3 time US National Collegiate Cycling Champion and former member of Team USA. Through sports, she learned that peak performance in any arena requires emotional balance, mental clarity & focus.
For twelve years, she has dedicated her career to assisting athletes, businesses, teams & individuals in achieving desired goals and enhancing performance by paying attention and turning to the power within. She travels the country speaking to associations and corporations, teaching them how to hear ‘Yes!” more easily and more often.
Ms. Brown is a frequently decodes body language on TV news shows. Additionally, she’s the author of two books: Mastering Magical Persuasion and How to Make Money, Have Fun and Love What You Do. View Guest page

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Dr. Christina Christiansen


Dr. Christina Christiansen graduated from Logan College of Chiropractic, where she earned a Bachelor of Science degree in Human Biology as well as a Doctorate in Chiropractic. Dr. Christiansen earned a Bachelor of Science in microbiology with a minor in exercise science from East TN State University. Dr. Christina became interested in Chiropractic after being diagnosed with a terminal illness, modern medicine could only offer pharmaceuticals & surgery. The medical doctors stated that she would never be able to play sports again & that she would be sick the rest of her life. Dissatisfied with the prognosis she turned to alternative care for help. With one treatment, all of her symptoms were gone & she has since been able to live life to the fullest. Dr. Christina has focused on providing up to date& cutting edge health care for her patients by staying active with current research that is supported with safe & effective healthcare protocols. View Guest page

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Michele Corley

Michele is the founder and proprietor of Michele Corley Clinical Skin Care. Michele holds a bachelor’s degree in business from Georgia Southern University; is a licensed Esthetician; and completed Advanced Cosmetic Chemistry at UCLA. Prior to founding and launching Michele Corley Clinical Skin Care, she earned multiple sales awards while working for a leading skincare contract manufacturer and ranked as a top sales and marketing professional in both the skincare and wine industries. Michele’s philosophy is simple: provide efficacious products at reasonable prices and back it up with exceptional customer service. Every Michele Corley Clinical Skin Care product is crafted with care and consideration to the health and well-being of the skin. Her goal is to help her customers deliver real results to their clients. Her motto is Real Results = Real Loyal Clients. View Guest page

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Jessie Cormier


ASCP is the largest association in the nation for estheticians, dedicated to helping skin care professionals by providing the tools and resources they need to succeed. Jesse is the Executive Director at ASCP. View Guest page

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Meliza Cruzada

LipoBelt was innovated by Meliza Cruzada, a woman entrepreneur who challenged the concept that only those who could spend thousands of dollars could choose an effective and safe method to eliminate fat in localized areas. Her previous career in design and manufacturing, matched with studies in biosciences, proved to be the backbone to the work it took to take an idea from concept to finished product. View Guest page

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Isabel Dassinger


Isabel has been a pioneer in the esthetic/wellness industry for over 25 years. She is currently the founder & President of Healing Zone Aesthetics & Diamond Aesthetic Systems, leading innovators in equipment systems & programs designed to regenerate & rejuvenate the face & body in truly significant ways. She is also the owner of Healing Zone Spa & Wellness Center, one of New Jersey’s breakthrough integrated spa/wellness that recognize the intrinsic body, mind, spirit link.
Isabel’s focus has always been to create technology & products that offers progressive methods systems to restore beauty, energy health. An original pioneer in microdermabrasion technology, she has seen many of her initial skin care protocols and methods established as standard protocol. Recognized for her holistic approach to skin & body therapies, she helped set safe, yet progressive, standards for the industry and became a sought after teacher/speaker & frequent contributor to the industry trade publications. View Guest page

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Dr. Miluna Fausch

All the world’s a Stage, and as a Speaking Coach + Vocal Alchemist, Dr. Miluna helps clients conquer stage fright, eliminate vocal + physical habits that diminish personal power, increase confidence, and polish the Voice and presentation skills. Dr. Miluna Fausch, HHCP, PhD, is certified in energy healing therapy, intuition, vocal technique + care, and is an Holistic Health Counselor Practitioner. She has a B.S. in Music Business and a Ph.D. in Holistic Psychology. Dr. Miluna is a Voiceworks® Associate and certified Level III Somatic Voicework™ singing teacher. Further studies include acting, Care of the Professional Voice and the Artist’s Brain. Her experience includes over 20 years in Show Business as a Jazz Cabaret Singer, SAG-AFTRA Actor, Vocal Coach, Vocal Producer, Lyricist, and Entrepreneur. Miluna has performed at venues including Blues Alley in Washington, DC and the Cabaret Series at Whittier College in California. She is a proud Associate Member of The Recording Academy. View Guest page

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Sheri Flasch


Sheri started in Beauty/Spa Industry in the late 80’s while attending college for business. She graduated from Towson University with Bachelor of Science in business where she developed a passion for all things marketing and fell in love with the Aesthetics Industry. She became the director of Esthetics for largest mid Atlantic beauty distributor in early 90’s. She graduated class valedictorian at Von Lee International School of Aesthetics. Sheri was instrumental in introducing aesthetic skin care into the Plastic Surgery industry in the Mid-Atlantic region through professional consulting, training & educational programs. She’s been a CIDESCO diplomat since 1996. Sheri owned & operated a successful skin care clinic in Richmond, VA for 13 years. She recently started the Esthetician Connection on FaceBook and in just a few short months has over 6,300 members and is growing quickly every day. View Guest page

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Fred Fouassier

Fred Fouassier is the CEO & Co-Founder of RéjuvaSea. Fred is a serial entrepreneur, outside-the-box-thinker and diverse early stage operator. He has a passion for good health and wellbeing and co-founded RéjuvaSea with his partners in Spain after visiting Veta La Palma and experiencing its beauty, the uniqueness of its eco system. His core strength is the ability to embrace new concepts and architect scalable, high valued solutions that disrupt markets. He has achieved this with RéjuvaSea by creating a professional skincare line that would allow beauty professionals to have a high end, high efficacy line with affordable pricing to help close that gap and allow for healthy service and retail business. View Guest page

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Bill Harris


Bill Harris has been involved in personal development for nearly 40 years as a seeker, teacher, public speaker, author, musician, composer, therapist, workshop leader, & business owner.
Bill is a long time student of the brain & current brain research, contemporary psychology, the evolution of non-linear systems (chaos theory), the effects of a wide range of neuro-technologies on human change and evolution.
The Founder & CEO of Centerpointe Research Institute, Bill is the creator of Holosync® audio technology, used by well over 2 million people in 193 countries. Based on research at Mt. Sinai Medical Center the world-famous Menninger Clinic, Holosync® calms the brain’s limbic system, enhances the prefrontal cortex, & creates changes in the brain’s electric activity, allowing the creation of meditative states, enhanced creativity, increased focus d concentration, increased willpower and ability to self-regulate behavior, and many other beneficial mental and emotional capabilities. View Guest page

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Robert Harrison


Robert Harrison has been dedicated to the art of helping others improve their lives for over two decades. He is a Board Certified Hypnotist, Certified Hypnosis Trainer, NLP trainer, coach and consultant. He has worked exclusively as a coach, consultant, hypnotist, and trainer for over 13 years. In 2002, Robert opened up Leapahead Coaching & Consulting, which later branched into three main companies; Bay Area Hypnosis Center, The Hypnotist Academy & Professionals Edge, all located in San Carlos, CA. Professionals Edge, his corporate brand, offers coaching services & programs to small businesses, entrepreneurs, and Fortune 500 Companies in the areas of personality profiling, communication, sales, negotiation, and marketing. His corporate programs have been featured at many of the top Silicon Valley Companies such as Oracle, NEC, Corporate GAP, General Dynamics, Electronic Arts, REACH Fitness, and United American Bank. View Guest page

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Barbara Hayes


As Vice President, Marketing, Barbara Hayes brings national & international marketing experience to PhotoMedex. Having served in the clinical skincare, home design & specialty retailing industries, Barbara is a branding strategist with a specialization in product positioning & development, communication and design. An advocate of combining the disciplines of brand strategy, product & graphic design to engage consumers at every point of the brand experience, Barbara has guided growth through innovation & re-invention for Adidas France, The Limited, The Robert Allen Group, DDF skincare, AGI Dermatics and PhotoMedex. Barbara’s belief that design & creative collaboration builds successful brand innovation, has earned two consecutive Allure Beauty Breakthrough Awards, the Prevention Anti-Aging Beauty Award & the CPC packaging design award for most innovative in class. Barbara earned her degree from the Fashion Institute of Technology, New York. View Guest page

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Donna Hunnicutt

Donna Hunnicutt is a certified Feng Shui Consultant, Designer, Stager, and Realtor in Orange County, CA. She is a graduate of The Western School of Feng Shui, with an MBA from Pepperdine University. Donna has an extensive background and experience in the fields of fitness & wellness, interior design and decorating, sales & marketing management, public speaking/training/ and workshops, and residential real estate. She owns Serenity By Design, a consulting and design firm specializing in “conscious design”… she creates environments which Relax the Mind, Body, & Spirit, by subtly incorporating the principles and theories of Feng Shui into her projects. View Guest page

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Joan Kent


Joan Kent has a PhD in psychoactive nutrition. She uses ordinary foods to change brain chemistry and hormones. That empowers women who have tried everything for their binge eating to stop bingeing, eliminate cravings, and gain control so they can lose weight, flip their moods, transform their health, and feel great.
Joan offers nutrition support for mood issues and inflammation, the root cause of disease. She specializes in sugar addiction, cravings, binge eating, and metabolic disorders, such as diabetes, insulin resistance, high blood pressure, heart disease, breast cancer, and other major illnesses.
Joan has written two books. Stronger Than Sugar, a #1 Amazon international bestseller, describes the true causes of sugar cravings, how sugar affects health and weight, and steps to defeat sugar addiction. The Sugar-Free Workout, also a #1 international bestseller, gives tips for fueling before, during and after workouts for max results. View Guest page

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Julie Garza Kost

Julie Kost is the VP of Marketing and Brand Development at RéjuvaSea. Julie is a seasoned industry veteran with over 30 years experience leading top beauty and skincare brands to success through Business Development, Distribution,Sales, Merchandising and Marketing strategies. She has been collaborating with Fred Fouassier,the CEO and Co-founder of RéjuvaSea for several years developing exclusive products and programs to service the Spa/Salon channel. View Guest page

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Becky Kuehn


Becky Kuehn is the leading Oncology Educator in the US and the current and founding President of the International Society of Oncology Estheticians and allied Professionals (ISOEAP). She is the owner of Oncology Spa Solutions® and teaches the Oncology Esthetics-USA class to spa & medical professionals. She also created patient programs with two local hospitals in her area and provides advice and education articles for newspapers and industry leading magazines. She is an invited speaker for Oncology Esthetics at conventions all across the US. A licensed Cosmetologist since 1982 and holds a Master Esthetics license. Becky has made it her lifelong mission to discover and develop ways to help and care for cancer patients; not only in the care of the skin, but also with the importance of touch, listening and simply being there. Her support has greatly helped cancer patients by teaching safe skincare, ingredients, hair and makeup methods for pre, during and post treatment conditions. View Guest page

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Michael Losier


Michael Losier (Low-zee-eh) lives in beautiful Victoria, BC, on Canada’s West Coast. He is the author of the best-selling books Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships.
His book, Law of Attraction has sold 2 million copies and been published in 34 languages around the world. Michael caught the attention of Oprah Winfrey, who interviewed him four times on her Soul Series™ radio show on Sirius/XM satellite radio. Michael went on to enjoy a year-long run hosting his own radio show on Oprah & Friends™ radio. Michael stays connected with his students and readers each week with his LIVE weekly Hangout With Michael Show and videos have 1.6 million views.
www.HangoutWithMichael.com View Guest page

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David Lozovsky


David, a native New Yorker, has always been an early adopter and technophile. Prior to cofounding Rezenerate, David cofounded and ran an advertising network focused on sustainability, working with brands like Hyundai, Home Depot, UPS, Toms of Maine, Mars, and other fortune 500 companies. View Guest page

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Steve & Joniann Marchese

LightStim, the #1 LED Light used by Skincare Professionals, is privately held by husband wife duo Steve & Joniann Marchese. The family owned & operated company proudly designs, engineers & manufactures all LightStim devices inside their ISO certified facility in Irvine, California, ensuring the paramount quality of the LightStim range. Joniann and Steve have been married and in business together for over 25 years.
In 2007, while searching for non-invasive & painless solutions to curb the appearance of aging, Joniann discovered LED Light Therapy. She experienced significant improvements in her skin, including: a reduction in the appearance of fine lines & wrinkles & a smoother, more even skin tone & texture. Joniann felt her skin was enormously revitalized and rejuvenated, propelling her & Steve to seize the opportunity to purchase LightStim. View Guest page

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Ryan Rabah


Rezenerate Cofounder and President
Ryan, born in Houston, TX and raised in Queens, NY, is the President and cofounder of Rezenerate. Prior to founding the company in 2014, Ryan was an attorney in his “former life” and worked in a legal capacity for a number of large companies, primarily in Real Estate law.
Eager to escape the legal rat race, Ryan was excited to begin his foray into the cosmetic industry when he began discussions to bring the Rezenerate technology to market. It has been an exciting adventure. View Guest page

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Dinia (Donna) Regular


Dinia (Donna) Regular is the Senior Managing Partner at Rockstone Consulting Group R.L.L.P. where she consults businesses on Marketing, Branding, and Client Retention. She first started her journey as a small business owner. This is where the start of all groundwork, which paved the path to where she is today.
The company she owned was a bath and body company called Treasured Body. During this entrepreneurial journey she had many successes, a few failures and an enough hard lessons learned.
With all of the knowledge that Dinia has, coupled with the strength of Rockstone Consulting Group, it is clear to see why she would definitely be an asset to beauty businesses, small and large, in strengthening a company’s customer base through retention, growth and customer satisfaction. View Guest page

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Leisa Reid


Leisa Reid is presenter with Productive Learning, a unique personal growth company that was founded in 1992. Leisa educates over 100 groups a year as a guest speaker throughout the Southern California. She teaches the Basic Model of Human Behavior and gives her audiences experiences of how their thinking directly relates to their success. Throughout her career in Teaching, Management, Business Ownership and Executive Leadership, Leisa realized how our own thinking gets in the way of the things we say we want in life. Leisa's mission is to influence people to make a positive change in their life, so they can lead a life of fulfillment and extraordinary experiences. View Guest page

Episode Listing:

Leisa Reid


Leisa Reid is presenter with Productive Learning, a unique personal growth company that was founded in 1992. Leisa educates over 100 groups a year as a guest speaker throughout the Southern California. She teaches the Basic Model of Human Behavior and gives her audiences experiences of how their thinking directly relates to their success. Throughout her career in Teaching, Management, Business Ownership and Executive Leadership, Leisa realized how our own thinking gets in the way of the things we say we want in life. Leisa's mission is to influence people to make a positive change in their life, so they can lead a life of fulfillment and extraordinary experiences. View Guest page

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Kim Serafini

An international entrepreneur, bestselling author, world-class speaker, most importantly creator of Mind Power Technology. After working as a Change Management consultant overseeing one of the world's largest corporate mergers & having a seat at a table with the world's top executives, she decided to leave corporate & use her wisdom, experience, & spirit of gratitude to help us all make significant, long-lasting, and successful changes. After intense personal research on how our mind influences our habits & results, filming interviews with many of the leading scientists in the field as well as the most famous self-help gurus of today, Kim created Mind Power Technology. Seeing the effects in her own life & those of her clients as a result of using this technology, Kim is now on a mission to share the concepts with the world so that everyone can create these life-changing results. View Guest page

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Lauren Snow


ASCP is the largest association in the nation for estheticians, dedicated to helping skin care professionals by providing the tools and resources they need to succeed. Lauren is the Director of Membership at ASCP. View Guest page

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Dr. Adrian de la Torre


Graduating with an MD from the University of Minnesota, Minneapolis in 1981, Dr. de la Torre is Board Certified and has worked in the aesthetic medical field for the last 12 years. He was the medical director for the fast for the fast growing NeuImage Skin Rejuvenation Clinic and led their team of professionals throughout his tenure there. Dr. de la Torre has extensive experience with injectibles and dermal fillers that dates back 12 years. Although still a practicing physician, he is the Founder and Chief Medical Officer of TEN20. View Guest page

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Regina Tucker

Regina was born in Washington, DC, & graduated from the Steiner School of Esthetics. She also holds a Master’s Degree in Human Resources Development from McDaniel College in Westminister, Maryland. She resides in Maryland with her husband & three children. She is a former Washington D.C. elementary school teacher that decided after nearly ten years of teaching to leave the classroom to pursue her passion BEAUTY. She is the Beauty Director for “Everything Girls Love” Blog and Digital Publication and the Creative Director for BeautifullyYours Metro; the first lifestyle platform for estheticians. Her practical, professional, and warm nature makes her a standout face in the field of beauty. She attracts both consumer and professional audiences alike. Regina is a Master licensed esthetician, accomplished beauty writer, and business owner. View Guest page

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Chef V

Veronica Wheat, founder of Chef V, is an author, yoga instructor, healthy chef and nutritional therapist based in Southern California. She started her business in 2011 delivering delicious, fresh-cooked meals to her clients who were too busy to do the cooking themselves and wanted healthier options. At that time, her now famous Organic Green Drink was just a side order available to order alongside your meal. After realizing that the Green Drink was the easiest thing her clients could do to improve their health, lose weight and gain energy, Veronica decided to make it the main focus of her business. With this idea in mind of wanting to make getting healthy, easier, she went on to formulate her popular Detox Cleanses which have been used by thousands across the country to shed extra weight and flush out harmful toxins. She continues to focus her energy on making healthier, easier for her customers and is preparing to release her first book in the Spring of 2016. View Guest page

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Lisa VanBockern


Lisa VanBockern is the founder and owner of Skin Script Skin Care in Tempe, AZ. VanBockern is an esthetician with an emphasis on gentle, progressive skin care treatments that fit all skin types, conditions and ethnicities. Her academic background is a BS from Arizona State University Accountancy and Information Systems, however her passion lies in skin care. View Guest page

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Dave Waggoner


Dave Waggoner is a licensed esthetician with experience as both an educator and practitioner. He has a Master’s degree in Education and currently serves as Director of Education and Public Relations at Skin Script Skin Care in Tempe, Arizona. View Guest page

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Michelle Wozniak

“Why am I here...what is my purpose?” I’m sure many of you have asked yourself these same questions throughout your life experience, along with “Why does it seem so hard at times?” Finding eternal peace & giving guidance to seeking these answers has always been a part of my journey since I was a young child. Growing up I knew that there was more to this adventure that needed to be discovered from within. Fortunately I have always been blessed with the environment that taught me to question, contemplate & challenge the answers that others tried to impress upon me, until I found what truly resonated with my higher self. My soul purpose, is to help others remember their true authentic SELF. We are ALL already enlightened beings, we just sometimes forget when caught up in our daily lives & need to be reminded. View Guest page

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