This week's Guest, Shira Lazar, The Trending Guru
February 24, 2016
Hosted by Lori H. Schwartz
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
This week we chat with the fabulous Shira Lazar, The Trending Executive. She is the Co-Founder, CEO and Host of the Emmy Nominated live interactive daily show and millennial media brand, What's Trending, one of the first content brands that focused on hot talent on YouTube and other digital platforms. Shira is known publicly as a host for many entertainment industry events and is often at the heart of creating experiential marketing programs for brands. She's keenly aware of the lastest social platforms and help brands work directly with creators and influencers on those various platforms. She's funny, smart and a sassy business woman and drops insights about how to power through smart content marketing programs. Join us for a lively chat with Shira Lazar, The Trending Executive and the Tech Cat.
The Tech Cat Show
Archives Available on VoiceAmerica Business Channel
The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.
