Encore: The Future of Managing Customer Mindshare
April 7, 2016
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: Buy it now! The classic customer engagement model is evolving, as business customers and consumers search a broad set of indirect content –including social media often beyond your marketing team’s direct control – to support their purchasing decisions. – to support their purchasing decisions. With your as-yet-unknown buyer already 70%+ of the way to the real or virtual checkout counter before they initiate any person-to-person contact with your company, how can you capture their early-cycle mindshare? The experts speak. Marisa Kopec, SiriusDecisions: “In 2015, SiriusDecisions reports, b-to-b marketers must create and facilitate, on average, between 11 and 17 distinct buyer interactions to enable a purchase to occur.” Nick Robinson, SAP: “We must learn what customers really want, not what they say they want or what we think they should want” (Eric Ries). Eric Martin, SAP: “Marketing is too important to be left to the Marketing Department” (David Packard). Join us for The Future of Managing Customer Mindshare.
Future of Business with Game Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
The world of business is being dramatically impacted by the increasing adoption of the Cloud, and by the mainstreaming of new technologies that have hitherto been the domain of imaginative Hollywood films, including artificial intelligence, machine learning, Internet of Things, augmented reality and more.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our series on how modern technology is completely redefining the world of business, on the Future of Business with Game-Changers.
With digital transformation becoming a mission-critical imperative, every company needs to simultaneously chart its future path while keeping an eye on the rear-view mirror to see who’s coming up in the fast lane to overtake them. In many ways, this is making every business a technology business, no matter their size, industry or geographic location.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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