Get Connected To Get Exposed
April 13, 2016
Hosted by Jacki McLenaghan
"It's not personal it's business!" We've all heard that saying before, but what if getting personal was good for business? For the modern entrepreneur there's no longer idea of "work-life balance." Work and life are one and the same and that means that relationships in both business and in life need to become more connected. It's not what you know, it's who you know has never been more important BUT...first we must throw away the agendas and begin to get real. When you surround yourself with supportive, intelligent and fun people, you can come up with ideas and perspectives that can be life changing. But making strong connections is not always as simple as one might think. What are the exact elements that make for great partnerships or joint venture relationships and how can we strengthen the quality of our networks? In this episode, we'll talk to entrepreneurs, Sarah Laws, and Jennifer Neal about what it means to make great connections.
Extreme Exposure: The Power of Personality Marketing
Archives Available on VoiceAmerica Business Channel
There are many small business owners out there who are struggling with their marketing. They spend countless hours and unnecessary dollars on marketing that is not getting them anywhere. They look to other successful business owners, authors or speakers and they try to emulate what those people are doing. What is missing is the creativeness and uniqueness of your own personality infused into your marketing materials. Our show will include tips, tools and techniques to help you stand out from the crowd and have a far bigger impact in your industry. We will discuss how to create great and unique content, and how you can amplify your message.
Jacki McLenaghan is the founder of a company promotions company called Pure Potentials. As a small business owner for over twenty years, Jacki has learned a great deal of what it takes to get your message out there, gain new clients and fill event rooms. As a former theater producer and trade show organizer this skill has become something that she enjoys teaching other small business owners to excel at. Jacki is also a “techy geek” with a flair for imaginative video making. This is a very underutilized skill by most business owners and Jacki’s company also specializes in helping others get their videos created, leveraged and maximized.