Encore: Shedding Light on the World of Cannabis
April 20, 2016
Hosted by David Marinac
The focal point of today's Ditch The Box episode is on the cannabis industry and shedding light on an industry that is often misunderstood and/or misrepresented. Our featured guest and industry expert is George Campbell from American Green. American Green became the first publicly traded medical marijuana dispensary brand in the world in 2009. They have created retail, brand, and commercial cultivating solutions in partnership with licensed retail medical marijuana dispensaries nationwide. We'll talk about the marketing tools and techniques that George and American Green have been using to try to educate and inform people on such a controversial subject. Tune-in as we discuss one of the hottest topics with one of the largest companies currently shaping the cannabis industry.
Ditch The Box
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Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.
We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.
Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.
I’m David Marinac, president and CEO of ABC Packaging Direct, the home of StandUpPouches.net.
Everything I do and the companies that I lead have to do with problem solving. Finding a need and filling it, finding a packaging inefficiency such as high cost, damage, poor supply chain methods, lack of supplier accountability, etc. and then proposing alternatives that not only are more effective and efficient, they save our clients BIG MONEY.
Packaging is often the last thing companies look at. They spend countless hours and hundreds of thousands of dollars developing their product, then they ship it with substandard and lousy packaging which jeopardizes the success of the product completely via damage, poor quality, or product goes stale or rancid. Packaging is the VOICE of your brand. What is YOUR packaging saying about your product?
I’ve been in the packaging industry for over 30 years. I’ve built three businesses from scratch to millions in sales, often and mostly without seeing our clients face-to-face. This is NOT easy to do, build trust and rapport AND get paid, again without meeting face-to-face.
I am a member of the Institute of Packaging Professionals, Entrepreneur Association Alumni Group, Private Label Manufacturer’s Association, and I’m a graduate of the Entrepreneur Management Program at Massachusetts Institute of Technology sponsored by Inc Magazine.