Personality VS Persona
May 4, 2016
Hosted by Jacki McLenaghan
In today's world it is important to position yourself as an expert in your industry. It gives you credibility, trust and market value. But how we go about gaining this expert status is the most important factor that there is. People have a BS meter that is ultra sensitive these days and not to be cliche but....authenticity matters.
In this episode meet Rick Titan former WWE wrestler and leading expert on the topics of health, wellness and stress relief.
Rick will talk about what he learned in the ring and how he is using these lessons to elevate not only himself but also others on their quest for personal mastery.
The lessons learned in the ring also have a very powerful marketing message that I would like to share with you all.
Extreme Exposure: The Power of Personality Marketing
Archives Available on VoiceAmerica Business Channel
There are many small business owners out there who are struggling with their marketing. They spend countless hours and unnecessary dollars on marketing that is not getting them anywhere. They look to other successful business owners, authors or speakers and they try to emulate what those people are doing. What is missing is the creativeness and uniqueness of your own personality infused into your marketing materials. Our show will include tips, tools and techniques to help you stand out from the crowd and have a far bigger impact in your industry. We will discuss how to create great and unique content, and how you can amplify your message.
Jacki McLenaghan is the founder of a company promotions company called Pure Potentials. As a small business owner for over twenty years, Jacki has learned a great deal of what it takes to get your message out there, gain new clients and fill event rooms. As a former theater producer and trade show organizer this skill has become something that she enjoys teaching other small business owners to excel at. Jacki is also a “techy geek” with a flair for imaginative video making. This is a very underutilized skill by most business owners and Jacki’s company also specializes in helping others get their videos created, leveraged and maximized.