Deciphering personality types in your marketing
May 11, 2016
Hosted by Jacki McLenaghan
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
How much better would your marketing copy be if you knew how to talk in the exact way that your audience would personally relate to? This is a very special episode where we talk to personality and relationship expert Eileen Head on how to understand different personality types and how this can have a huge impact on your marketing success. Learn how to connect, communicate and create successful relationships in business and in life.
Extreme Exposure: The Power of Personality Marketing
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There are many small business owners out there who are struggling with their marketing. They spend countless hours and unnecessary dollars on marketing that is not getting them anywhere. They look to other successful business owners, authors or speakers and they try to emulate what those people are doing. What is missing is the creativeness and uniqueness of your own personality infused into your marketing materials. Our show will include tips, tools and techniques to help you stand out from the crowd and have a far bigger impact in your industry. We will discuss how to create great and unique content, and how you can amplify your message.
Jacki McLenaghan
Jacki McLenaghan is the founder of a company promotions company called Pure Potentials. As a small business owner for over twenty years, Jacki has learned a great deal of what it takes to get your message out there, gain new clients and fill event rooms. As a former theater producer and trade show organizer this skill has become something that she enjoys teaching other small business owners to excel at. Jacki is also a “techy geek” with a flair for imaginative video making. This is a very underutilized skill by most business owners and Jacki’s company also specializes in helping others get their videos created, leveraged and maximized.
