International Business and Economic Development
May 27, 2016
Hosted by Barbara B. Lang, Managing Principal and CEO, Lang Strategies
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Over the past several years, the Washington, DC region has become a true destination for international businesses looking to locate to the United States. Technology and innovation have made doing business from afar here a much more cost-effective endeavor that is appealing to organizations seeking a presence in this country. In fact, at my company, Lang Strategies, we recognized a need to partner with international companies looking to do business here and recently launched our newest practice area: International Business Development and Cultural Transition Services. This includes utilizing our network of connections and channels to serve as a foundation for sustainable success as companies enter the U.S. market. Today, we have some experts with us for a robust conversation on international business and economic development.
Insights and Strategies with Barbara Lang
Archives Available on VoiceAmerica Business Channel
Economic growth and stability, quality education, strong neighborhoods and accountable leadership serve as some of the main foundations for the communities where we live, work, play, raise families and start businesses. Barbara Lang has seen the good, the bad and the ugly from leaders whose decisions impact our community for generations. She has seen the consequences of weak leadership and the prosperity of those who lead for the good of their community, even in the face of tough decisions. Through her unique business, political and social perspectives, 40 years of experience in business and community, humor and interactions with diverse members of the community, Barbara brings her expertise and journey to the airwaves, and the influential guests who inform and intrigue on a local, national and international stage.
Barbara B. Lang, Managing Principal and CEO, Lang Strategies
Barbara B. Lang embraces organizational change. In fact, she not only embraces it, but utilizes it to develop, expand and sustain businesses. Barbara manages the overall brand of Lang Strategies, LLC and oversees each of its practice areas: Business Development, Executive Leadership Development, Marketing, Communications and Branding Strategy, Operations and Management, Political Strategy Management and International Business Development Cultural Transition Services.
Most recently, Barbara served as president and CEO of the DC Chamber of Commerce for 12 years. In this role, she was responsible for the operations and overall strategic direction of the organization and advancing the Chamber’s interests through advocacy, education, information and business development. In her time at the Chamber, Barbara transformed the organization into the largest and most powerful and respected business group in the region through her aggressive leadership on key public policy business issues. She also worked diligently on education (Pre-K-12) and workforce development issues and projects, as well as small business/entrepreneurial development initiatives.
Prior to joining the Chamber, Barbara was the Vice President of Corporate Services and Chief Procurement Officer for Fannie Mae. In this position she managed all of the company’s procurement, real estate and facility operations. She also had a long career with IBM where she served in several management positions in finance, administration and product forecasting.