The Digital Path: Focus on Your Buyer's Journey
June 2, 2016
Hosted by Bonnie D. Graham
The buzz: Get smart. The buyer’s journey has changed radically in the Digital Economy. From the customer’s own pre-purchase research to the ways they engage with your business, everything has shifted. How can your business stay on top? Know how many times the prospect was exposed to your company before buying. Learn how to increase the display of trusted referrals. Understand the deciding purchase factor. Have the right tools to measure your digital campaign ROIs. nowledge is power. Take notes. The experts speak. Lorraine Maurice, SAP: “If opportunity doesn’t knock, build a door” (Milton Berle). Brian Moran, Brian Moran and Associates: “Never let the odds keep you from doing what you know in your heart you were meant to do" (H. Jackson Brown Jr.). Steve Knapp, Knapp Communications: ““Life's a journey not a destination, And I just can't tell just what tomorrow brings” (Amazing by Aerosmith). Join us for The Digital Path: Focus on Your Buyer’s Journey.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.