Encore: This week's Guest, Saba Sedighi, The SnapChat Influencer
June 8, 2016
Hosted by Lori H. Schwartz
This week we chat with Saba Sedighi, a social media maven and content strategist who focuses on teaching brands, executives and content creators how to leverage SnapChat. Saba has taught courses at General Assembly and other large industry events where she guides stakeholders on how to leverage this hot content channel that's taking the internet by storm. Saba will share some insights around who should be leveraging SnapChat, how you grow your audience and what's the value in focusing on content that disappears after 24 hours? Why should the C-Suite pay attention to these very popular Snapchatters; well, you'll need to join us on the Tech Cat Show as we find out all there is to know with the Social Media Maven, Saba Sedighi.
The Tech Cat Show
Wednesday at 1 PM Pacific Time on VoiceAmerica Business Channel
The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities. Listen to the Tech Cat Show, broadcasting live every Wednesday at 1 PM Pacific Time on the VoiceAmerica Business Channel and syndicated on the VoiceAmerica Women’s Channel.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.