Social Selling Adoption: How to Make It Happen - Part 2

June 22, 2016
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Trust, but verify.” (Ronald Reagan) Social Selling is real - now! How do we know? The numbers. Sales people not using social media missed quota 15% more often than peers who do (Hubspot). Directors with SSI > 70 were promoted 1.6X faster to VP than those with SSI <30 in the past two years (LinkedIn profile data). Sounds great, but you may still need to convince your entire sales organization to internalize and adopt a new selling and engagement strategy. How? The right training and follow-up programs. The experts speak. Barbara Giamanco, Social Centered Selling: “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat” (Sun Tsu). Mario M. Martinez Jr., M3Jr Growth Strategies: “What got you here, won't get you there” (Marshall Goldsmith). Kirsten Boileau, SAP: “Human behavior flows from three main sources: desire, emotion, and knowledge” (Plato). Join us for Social Selling Adoption: How to Make It Happen – Part 2.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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