The Tech Cat Show Live From IIEX2016 NA!
June 22, 2016
Hosted by Lori H. Schwartz
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
The Tech Cat and The VoiceAmerica Live Team headed to Atlanta June 2016 to interview thought leaders from the floor of the Insights Innovation Exchange Conference, a global event series which is part of the insight innovation platform, brought to you by Greenbook. These are some of our favorite interviews from that show. You will be blown away by the innovation happening in marketing research as we speak to top executives who are exploring the latest in biofeedback, artificial intelligence, behavioral science and mobile video solutions to garner more insights about how consumers are interacting with brands and businesses. IIEX is singularly focused on advancing the business value of insights. They showcase the very best form inside and outside of the market research realm with a focus on technology innovation, thought leadership and collaboration and networking.
The Tech Cat Show
Archives Available on VoiceAmerica Business Channel
The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice, a website or app to check out or a must attend trade show, Lori is the expert and authority in technology trends for all ancillary business opportunities.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.
