Marketing for Success: The View of Your Organization

July 1, 2016
Hosted by Barbara B. Lang, Managing Principal and CEO, Lang Strategies

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Episode Description

Marketing experts will talk about the role this practice has in influencing business decisions, public perception of an organization and the tools needed for successful marketing.

Insights and Strategies with Barbara Lang

Insights and Strategies with Barbara Lang

Archives Available on VoiceAmerica Business Channel

Economic growth and stability, quality education, strong neighborhoods and accountable leadership serve as some of the main foundations for the communities where we live, work, play, raise families and start businesses. Barbara Lang has seen the good, the bad and the ugly from leaders whose decisions impact our community for generations. She has seen the consequences of weak leadership and the prosperity of those who lead for the good of their community, even in the face of tough decisions. Through her unique business, political and social perspectives, 40 years of experience in business and community, humor and interactions with diverse members of the community, Barbara brings her expertise and journey to the airwaves, and the influential guests who inform and intrigue on a local, national and international stage.

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Barbara B. Lang, Managing Principal and CEO, Lang Strategies

Barbara B. Lang, Managing Principal and CEO, Lang Strategies

Barbara B. Lang embraces organizational change. In fact, she not only embraces it, but utilizes it to develop, expand and sustain businesses. Barbara manages the overall brand of Lang Strategies, LLC and oversees each of its practice areas: Business Development, Executive Leadership Development, Marketing, Communications and Branding Strategy, Operations and Management, Political Strategy Management and International Business Development Cultural Transition Services.

Most recently, Barbara served as president and CEO of the DC Chamber of Commerce for 12 years. In this role, she was responsible for the operations and overall strategic direction of the organization and advancing the Chamber’s interests through advocacy, education, information and business development. In her time at the Chamber, Barbara transformed the organization into the largest and most powerful and respected business group in the region through her aggressive leadership on key public policy business issues. She also worked diligently on education (Pre-K-12) and workforce development issues and projects, as well as small business/entrepreneurial development initiatives.

Prior to joining the Chamber, Barbara was the Vice President of Corporate Services and Chief Procurement Officer for Fannie Mae. In this position she managed all of the company’s procurement, real estate and facility operations. She also had a long career with IBM where she served in several management positions in finance, administration and product forecasting.

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Episode Directory

July 2016

  • 7/29/2016: Encore: Cybesecurity: Securing you business in an insecure world Listen Now
  • 7/22/2016: Encore: International Business and Economic Development Listen Now
  • 7/15/2016: Encore: Equitable Communities and the Importance of Affortable Housing Listen Now
  • 7/8/2016: Encore: The Business of Politics Listen Now
  • 7/1/2016: Marketing for Success: The View of Your Organization Listen Now

June 2016

May 2016

Rosie Allen-Herring


Rosie Allen-Herring is the President and Chief Executive Officer of United Way of the National Capital Area (United Way NCA). She brings to United Way NCA a keen understanding of how to leverage resources and convene public and private entities to create a collective impact in the local community as well as on a national level. Rosie has more than 25 years of experience in the areas of strategic leadership, public and private partnership development, corporate philanthropy and community investment. Formerly, Rosie was the Managing Director of the Community Investment and Engagement Division at Fannie Mae. In that role, she led Fannie Mae’s corporate philanthropic strategy, and oversaw the organization’s social responsibility investments and employee engagement efforts nationwide. Prior to Managing Director at Fannie Mae, she served as the National Regulatory Compliance Manager, Housing & Community Development. She was also the Senior Deputy Director, Washington, DC Community Business View Guest page

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A. Scott Bolden


Scott’s first job after law school was as Assistant District Attorney in the New York County’s District Attorney’s Office. In June of 1991, Scott would land his dream job in a big law firm. He was scheduled to meet with the partners at Reed Smith, one of the country’s largest and most respected firms. While he was not confident he would be offered the job, he was not only offered and accepted an attorney position with the firm, but phenomenally, based on his hard work, dedication and his exceptional ability to generate business, even as an associate, made Partner within four years. Scott would eventually work his way up to Managing Partner of the DC office for six years. Today, he serves as an At-Large Member of the firm’s Executive Committee—a multi-billion dollar international law firm.
One of Scott’s proudest moments was when he was named Howard University’s Distinguished Alumni Award in the Field of Law in 2013. View Guest page

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Sheila Brooks


SHEILA BROOKS is an Emmy-award winning journalist, entrepreneur, and dedicated advocate for minority and women’s issues and small businesses. Ms. Brooks is founder, president and CEO of SRB Communications, LLC, a full-service advertising and marketing communications agency in Washington, DC, with satellite offices in Baltimore and Prince George’s County, Maryland and Manhattan, New York. Celebrating 25 years in business, SRB Communications specializes in multicultural advertising, public relations, media relations and broadcast production. Prior to starting her firm in 1990, Ms. Brooks built a distinguished television career as a news director, reporter, anchor, and documentary producer at CBS, NBC, PBS and Fox owned-and operated and affiliate TV stations across the country. Her more than 37 years in the television and communications industry has garnered several distinguished awards including 47 national Telly Awards, a national Gracie Award from American Women in Radio and TV. View Guest page

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Gregg Burrage


In Gregg’s role as Senior Vice President and Creative Director at Rings Leighton Creative Services (RL), Gregg has managed and directed thousands of projects. It is his mission to distill a client’s dream into a vision the designers bring to life. He has the experience and credibility to counsel what is feasible and suggest solutions that are successful.
Gregg has been a key part of RL for nearly two decades. He oversees all RL projects. He coordinates dozens of active projects at any given time. His tasks include initial creative conceptualization, art direction, proposal preparation, vendor relationship maintenance, scheduling, and personnel management. Gregg also has a degree in illustration and has exhibited work in local galleries. His illustration has been featured in many RL projects. View Guest page

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Joshua Carin


Joshua Carin founded Geppetto Catering in October of 1989. Geppetto Catering is a full service green certified caterer Supporting business and social events in the metro region. Josh serves on the State Of MD Comptroller's Business Advisory Council, DC Police Foundation Advisory Board, Levine Music Council of Advisors. Josh lives in the Montgomery County Agricultural Reserve with his wife And two children. View Guest page

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Peter Chesner


Pete has more than 20 years of employee benefit consulting experience including self-funding plan design, contract negotiations, and compliance. Peter serves on the President’s Advisory council for Goodwill Industries of the Chesapeake and graduated from Loyola University Maryland. View Guest page

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Donna Cooper


Donna Cooper is President, Pepco Region. Pepco, a subsidiary of Pepco Holdings, an Exelon Company, provides safe and reliable electric service to more than 845,000 customers in the District of Columbia, Montgomery County and Prince George’s County in Maryland.
Cooper is the primary executive responsible for engaging in stakeholder relations with state and local officials, community leaders, and business, consumer and nonprofit organizations within the Pepco region. In that capacity, she plays a critical role in shaping policy and managing issues to deliver value to our customers and key stakeholders. Cooper also serves as the primary spokesperson for Pepco. View Guest page

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Tony Cord


Tony Cord is highly-visible in the Baltimore-Washington, DC corridor having served in leadership, strategic business development, CEO-advisory, M&A and operating roles in a wide spectrum of small, middle-market and Fortune 500 enterprises - including bootstrapped startups, PE-backed mid-market, emerging growth and publicly-traded global companies.
At Newport Board Group he offers CPA firm leaders insights based on deep experience in accounting and consulting, an appreciation of their culture and strong understanding of practice economics and the structural changes threatening their legacy compliance strongholds. Along with Chairman Doug Tatum, Cord leverages Newport’s expert network and proprietary products and services, helping firms build innovative new, sustainable Strategic CFO capabilities to drive recurring revenue and significant margins. View Guest page

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Mike Cruise


Armentha “Mike” Cruise is formerly President and Chief Executive Officer of The Aspen Group, Inc. a Workforce Management and Solutions Company headquartered in Silver Spring, Maryland which provided facilities management/outsourcing, staff augmentation, project management and consulting services.
She is a human resource manager by profession with a Masters Degree in Human Resources Management received from American University. Ms. Cruise received her undergraduate degree in Psychology from Morgan State University. She also received two honorary Doctorates from Morgan State University and Sojourner Douglas College.
Before founding Aspen, Ms. Cruise was a human resources manager at Bell Atlantic. She is dedicated to a belief that knowledge is a key element of entrepreneurial success and continues to attend executive training programs such as those at Dartmouth and the University of Virginia in order to remain current. View Guest page

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Jim Dinegar


Jim Dinegar oversees the leading regional organization representing the business interests for major companies throughout Northern Virginia, the District of Columbia and Suburban Maryland. The Greater Washington Board of Trade puts focus on the critical issues and opportunities, including transportation; emergency preparedness and business continuity; green as a competitive advantage; and the workforce challenges of recruiting and retaining highly qualified people. Special emphasis is paid to economic development strategies that will advance the growth of this region and focus is provided on the important issues of stability in this challenging economic climate. Jim previously served as chief operating officer of the American Institute for Architects (AIA) where he was responsible for the overall operation of a 77,000-member organization and directed strategic efforts in the areas of education, technology, international collaboration, organizational alliances and government advocacy. View Guest page

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Antwanye Ford


Mr. Ford has worked in Information Systems for over 20 years, which helped shape his lifelong dream to be an entrepreneur. Mr. Ford started his career at a small defense contractor and later moved to MCI. While at MCI, he held several positions ranging from Systems Analyst to Marketing Product Manager for MCI's Friends and Family. In his role as a developer and project manager, Mr. Ford designed and built systems that invoiced over 20 million dollars per month, managed customer contracts, and designed user interfaces to support one of MCI's largest contracts. Mr. Ford later became one of the product managers for MCI's flagship product, Friends and Family. In his role as a Product Manager, he was responsible for product innovations, promotional development, and systems infrastructure for strategic product support. View Guest page

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Angela Franco


She was named President & CEO of the Greater Washington Hispanic Chamber of Commerce on November 1, 2009. She has moved to solidify the GWHCC funding and has grown the base of businesses and membership. During her tenure, the Chamber has grown its funding, programs and operations, and has significantly increased the Chamber’s membership, visibility and business impact. Under Angela’s leadership, the Chamber’s programs, trainings and matchmaking network have helped establish and grow hundreds of area small and medium-sized businesses. The Chamber was named 2015 Chamber of the Year by the United States Hispanic Chamber of Commerce and received the award in 2013 as a mid-size chamber. Over the past few years, Angela has received several prestigious professional recognitions. Most recently, she was honored with the 2015 American Airlines Extra Mile Award. View Guest page

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Edie Fraser


Edie Fraser is CEO of STEMconnector® and Million Women Mentors (MWM) and serves as Vice Chairman, Diversified Search. Edie championed the STEM education and jobs framework and with her team has built the respected consulting and communications service. STEMconnector® covers 6600 organizations and has140 paid members. One of the major Initiatives from STEMconnector® is Million Women Mentors (MWM), a movement for mentoring women in STEM careers.
Formerly, Edie built three best practices initiatives: Diversity Best Practices, Business Women’s Network, and Best Practices in Corporate Communications as CEO of the Public Affairs Group, Inc. Edie led several grass-roots campaigns and won a Silver Anvil for the US-Japan Initiative and five Thoth Awards. View Guest page

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Stephen Glaude


Stephen "Steve" Glaude has spent the grand majority of his career in the housing and community economic development field.
Mr. Glaude has served as Executive Director of the Coalition of Non-Profit Housing and Economic Development (CNHED) since October 2014. CNHED is a dynamic, 501(c)3 member association that leads, promotes and supports the community development field in Washington, DC. CNHED now has approximately 140 members representing a broad spectrum of nonprofits and for-profits that: build, preserve and manage affordable housing; protect tenants’ rights and provide housing counseling; create opportunities for first-time home buyers; deliver critical family services; lend necessary capital to small businesses and community projects; assist small businesses to start, grow and thrive; connect residents to career pathways; and generally engage, represent, and benefit low- and moderate income residents of the District of Columbia. View Guest page

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Cary Hatch


With more than 30 years of experience in advertising and marketing communications, Cary Hatch, CEO of MDB Communications has established a formidable track-record in business and consumer communications, both domestic and international. Her broad-based client experience includes National Geographic, Fannie Mae, Destination DC, the International Spy Museum, Sprint, the U.S. Mint, and many others.
Cary Hatch has been recognized by the Washington Business Journal, on their POWER 100 list, as one of the region’s most influential business leaders. She currently serves on the national Government Relations Committee for the American Association of Advertising Agencies and is the Chairman of the Mid-Atlantic Board of Governors for the 4A’s. Additionally, Hatch is a trustee of the Federal City Council, and is a board member of the Greater Washington Board of Trade and the ($1.7B) University System of Maryland Foundation. View Guest page

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Victor Hoskins


Victor Hoskins was appointed Director of Economic Development for Arlington County in January 2015. He brings more than 25 years of experience in economic development and executive leadership. Mr. Hoskins came to Arlington from Prince George’s County in Maryland, where he was the Deputy Chief Administrator for Economic Development and Public Infrastructure. In this role, he led efforts to bring a $123 million conference center and hotel at University of Maryland College Park and attracted the first Foreign Directed Investment from China to build a $63.5 million mixed use project in College Park for professors and graduate students. Previously, Mr. Hoskins served as Deputy Mayor for Planning and Economic Development for Washington, D.C., where his achievements included the creation of 52,600 jobs through public private partnership projects and the groundbreaking and/or completion of 87 commercial/retail/hotel/residential projects totaling $7.5 billion in 3 years. View Guest page

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Stan Jackson


Mr. Stanley Jackson is the President & CEO of the Anacostia Economic Development Corporation (AEDC), a leading District of Columbia non-profit economic development organization. Mr. Jackson as an accomplished development and financial leader has over 30 years of housing and economic development experience serving in key public leadership roles, including vice President of Virginia National Bank, Director of the District of Columbia Customer Service and Real Property Assessment Services Administration; Chief of Staff to the District of Columbia Office of the Chief Financial Officer (OCFO); Director of the District of Columbia Department of Housing and Community Development (DHCD); District of Columbia Deputy Mayor for Planning and Economic Development (DMPED); and Acting President of the University of the District of Columbia. View Guest page

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Mila Kofman


Mila Kofman is the Executive Director of the DC Health Benefit Exchange Authority. Appointed to the position by a unanimous vote of the Board of Directors, Kofman is a nationally recognized expert on private health insurance markets and has worked with states and all stakeholders to implement health insurance reforms. Her approach is informed by her hands-on experience as the former Superintendent of Insurance in Maine implementing health insurance reforms, being a former federal regulator working with states to implement HIPAA reforms of the 1990s, studying state-based reform efforts and markets, and working with employer purchasing coalitions seeking to leverage purchasing power for sustainable financing of medical care.
Prior to her appointment, Kofman was on the faculty at Georgetown University Health Policy Institute as a Research Professor and Project Director. She advised state officials on ACA implementation. View Guest page

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Fabio Marazzi


Senior Managing Partner. Born in Milan in 1963, graduated in Law, attorney-at-law, founder and senior managing partner of Marazzi & Advisors, a firm dealing with the process of internationalization of business, with main offices in Milano and Boston, serving corporations interested in the international business law transactions, with a focus on Innovation & Technology and Life Science: CEO of Ambrosetti USA (2015-2015) and Vice President of GoToWorld (2013-2015). Expert in international business law and particularly in m&a, corporate transactions, EU Law, innovation and internationalization regulation, with focus on the life science, nanotechnology, HLS and particularly with regards to the exploitation of industrial property and technology transfer process. View Guest page

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Grover Norquist


Grover Norquist (Twitter: @GroverNorquist) is president of Americans for Tax Reform (ATR), a taxpayer advocacy group he founded in 1985 at President Reagan’s request. ATR works to limit the size and cost of government and opposes higher taxes at the federal, state, and local levels and supports tax reform that moves towards taxing consumed income one time at one rate. Norquist chairs the Washington, DC - based Wednesday Meeting, a weekly gathering of more than 150 elected officials, political activists, and movement leaders. The meeting started in 1993 and takes place in ATR's conference room. There are now 60 similar center-right meetings in 48 states.
Mr. Norquist holds an MBA and a BA in Economics, both from Harvard University. He lives in Washington, DC with his wife, Samah, and two daughters. View Guest page

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Stephanie L Reel


Stephanie L. Reel, Chief Information Officer and Vice Provost for Information Technology for the Johns Hopkins University, and Vice President for Information Services for Johns Hopkins Medicine, received a B.S. in Information Systems Management from the University of Maryland, and an M.B.A. in Business Administration from Loyola College of Baltimore.
As CIO for all divisions of the Johns Hopkins University and Health System, Ms. Reel leads the implementation of the strategic plan and operational redesign for information services, networking, telecommunications, as well as clinical, research, and instructional technologies. She formed a governance structure to support funding and priority setting across both the university and health system to meet the education and research needs of the enterprise.
Ms. Reel has more than twenty-five years experience in Information Systems, working with educators, regulators, researchers, health care providers and payers. View Guest page

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Henok Tesfaye


Henok founded U Street Parking Inc., in 1998. Henok developed his parking management acumen while working in the parking industry for over six years where he started of as a parking attendant and worked his way up through management. During his time with in the industry Henok was introduced to parking management from a large company’s prospective. Although the large company was a great experience for Henok he often felt if give the right opportunity he would welcome the chance to start a small but well managed firm in which the direct focus is on the customer. Henok is a true believer in the notion that size should not sacrifice service. In his own words, “Here at U Street Parking, we truly believe Parking starts with U! We are in business to serve and our success depends on the options and flexibility we offer our VIP’s”. Henok earned a bachelors of science in business. View Guest page

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