How to Win Price Wars

August 1, 2016
Hosted by Shelley Hancock

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Episode Description

Are you tired of discounting your services in order to get clients in the door? If you're like other spa professionals, you've probably tried the daily deal sites and ended up overworked and underpaid. The spa industry is growing, and your prices should be too. In this presentation, you'll learn why discounting your services is hurting you, and how to attract new clientsand -and keep the old ones!- without slashing your profits.

Shelley’s Show and Tell

Shelley’s Show and Tell

Archives Available on VoiceAmerica Health and Wellness Channel

The beauty industry plays into our need to feel youthful and beautiful. How do you weed through all that information thrown at you? What treatments and products are truly transformational and what is snake oil and optical illusion.

When you hear it on Shelley’s Show and Tell it’s already been tested at Real Transformation Skin Care Centers and has their professional stamp of approval.

Shelley’s Show and Tell brings you the current real information about cutting edge anti-aging and acne treatments as well as the real skinny about the latest skin care ingredients. We also fill you in on home use tools and how to incorporate them into your daily beauty regime.

We offer stories of how to use the Law of Attraction, keeping your mind on what you want instead of complaining about how things are, to start a business or take one to the next level, and how to create a happy fulfilled life.

You will be motivated and inspired to make a change.

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Shelley Hancock

Shelley Hancock

Shelley Hancock, (a.k.a. “The Gadget Gal”), is one of the most trusted esthetic advisors in the beauty industry and Founder of Shelley Hancock Consulting, an organization dedicated to helping estheticians take their businesses and careers to the next level. Shelley is also the founder of Real Transformation Skin Care Centers offering the latest cutting edge technology in anti-aging and acne.

In 2005 after owning a successful skin care center for 15 years, Shelley expanded her focus so she could provide a deeper level of service to her fellow estheticians. Through hands-on training, workshops and private consultations, she has now connected thousands of beauty business owners with esthetic equipment that attracts a higher level client and helps build a more successful practice.

In addition to being the Owner and Head Trainer at Shelley Hancock Consulting, Shelley is hands-on at her two Real Transformation Skin Care Centers, both located in California. When she’s not teaching, training, coaching or working with clients, you just might find her recording voice overs for commercials. Shelley lives each day by the motto that what you think about and talk about, you bring into your life, so you had better choose wisely!

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Episode Directory

October 2016

September 2016

August 2016

  • 8/22/2016: The Power of Positivity: How Neuroscience and Technology is coming together to change the world Listen Now
  • 8/15/2016: Encore: What you should know about your clients communication style Listen Now
  • 8/8/2016: Encore: What Every Esthetician Ought to Know About Law of Attraction Listen Now
  • 8/1/2016: How to Win Price Wars Listen Now


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