Branding for Small Business, Why its Critical and How to Do It

August 2, 2016
Hosted by Shirley Dalton

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Episode Description

As business owners we’re told we need a marketing strategy. We need to advertise. We should seek free publicity opportunities and our branding should be consistent. If you’re in business and you’re confused about the difference between public relations, advertising, marketing and branding, both business and personal, relax you are not alone. Join us this week as marketing dynamo, Holly Martin, explains the difference and shares practical tips to help your personal and business branding stand out and be memorable. Find out the exact action steps to take to help put you back in control of your marketing.

Reclaim Your Freedom

Reclaim Your Freedom

Tuesday at 1 PM Pacific Time on VoiceAmerica Business Channel

Do you want to learn and apply what other successful business owners, entrepreneurs and leaders do to create a business and a lifestyle they love? If so, Reclaim Your Freedom is for YOU.

Many business owners start their business because they are good at what they do. They are great technicians, working in the business, with little experience leading and managing people or running a successful business.

Many find themselves trapped, unable to take time off, feeling stressed because they have little time and money or feeling like a workaholic with money but no time.

Shirley and her guests open their hearts and share their experiences and proven systems and strategies so you can create your ideal business lifestyle, whether that means scaling, growing and expanding your business or being able to comfortably step away from the business for a day, a week or more and know it will still run smoothly without you.

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Shirley Dalton

Shirley Dalton

Known as Australia’s Business Systemizer, Shirley Dalton is a sought after speaker, two time best-selling author, TV show host and in demand consultant for entrepreneurs and small business owners.

Chief Executive Officer of Dalton Business Systems and formerly the Chief Operating Officer for an Australian International Franchise Organization, she was responsible for creating and streamlining internal systems and structures which enabled the company to list on the Australian Stock Exchange and grow from 250 franchises to over 600 worldwide. With degrees in Psychology and Education, today she specializes in developing people and processes and inspiring possibilities.

Shirley and her associates work with business owners, entrepreneurs and leaders to systematize and streamline their businesses so they work for them AND their people.

Growing up as an only child of hard working taxi proprietors who had money but no time, Shirley is on a mission to help business owners have both. It is possible to have a business and a life and through her radio program, Shirley and her guests share proven systems and strategies so you too can be free to live the life you want and reach the Freedom quadrant on the Time, Money and Freedom Matrix, no longer feeling trapped by your business.

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