Encore: Dr. Rom Brafman, Co-author of Sway: The Irresistible Pull of Irrational Behavior

September 5, 2016
Hosted by Dr. Cathy Greenberg and Dr. Relly Nadler

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Episode Description

Find out some of the roots of the last time you were Swayed with irrational behaviors as we pick Dr. Rom Brafman's brain. How does loss aversion, commitment and value attribution affect your decision making process? Dr. Brafman holds a doctoral degree in psychology. He is co-author of SWAY: The Irresistible Pull of Irrational Behavior. Rom wrote this with his brother Ori, an organizational consultant. Rom is interested in the topics of resilience, empowerment, and transformation, and their manifestation in individual and interpersonal dynamics. He's also interested in decision-making processes and the psychological forces that underlie irrational behavior. Rom has a private practice in Palo Alto. Rom’s co-author, Ori lectures internationally in front of Fortune 500, government, and military audiences. He holds an MBA from Stanford Graduate School of Business.

Leadership Development News

Monday 9 AM PT on VoiceAmerica Business Channel

Leadership Development News: Provides listeners with practical, actionable insights on how to be and how to develop dynamic, effective leaders. Leadership is a vital skill set in this competitive global economy. Yet many of today’s most influential leaders still aren’t optimizing their skills and performance. Drs. Greenberg and Nadler know from extensive experience working with those at the top tiers of business and society how to coach good leaders to become great leaders and how to develop leadership skills among existing employees. Show topics will include work-life balance, the power of happiness, emotional intelligence, managing gender differences, recruitment and training, and self management. Small changes inspired by Drs. Greenberg and Nadler will make big differences in your leadership and your success. Tune in each Monday at 9 AM Pacific to Leadership Development News on the VoiceAmerica Business Channel.

Dr. Cathy Greenberg and Dr. Relly Nadler

Dr. Cathy L. Greenberg coaches leading executives and entire companies using her proven “Happiness=Profit” business strategies for life. Dr. Greenberg, a certified executive/personal coach, leadership expert and executive in her own right, formerly at two of the world’s leading consultancies, she co-founded h2c, LLC (Happy Companies. Healthy People) where she shares the power of combining leadership with the science of happiness to develop the skills you need to soar to success and profitability in today’s challenging environment. An author of multiple bestsellers and much-in-demand conference speaker, Dr. Greenberg advises individuals and groups from New York to Dubai. Her research and writing partners include Warren Bennis, Noel Tichy and Marshall Goldsmith. Dr. Greenberg lives a happy, successful life circling the globe with offices in Philadelphia and Tucson.

Dr. Relly Nadler is a master level certified executive coach, corporate leadership & team trainer. He is the CEO True North Leadership, Inc. an Executive and Organizational Development firm. Dr. Nadler brings his expertise in Emotional Intelligence (EI) to all his keynotes, consulting, coaching and training. He has designed and delivered many executive boot camps for high achievers in Fortune 500 companies. Dr. Nadler’s Leaders’ Playbook provides 100’s of tools and strategies to develop star performers. As a leader in Emotional Intelligence, his executive coaching and executive boot camps brings hands-on tools and best practices for improving emotional intelligence and developing more top 10% performers in your organization.

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