The Human Connection: Emphasizing the Social in Social Media
August 11, 2016
Hosted by Bonnie D. Graham
The buzz: Up close and personal. Business is becoming more personal. How? Rather than searching your company’s home page basics, prospective customers may be more interested in your organization’s leadership and sales team’s presence on LinkedIn and other social platforms. What does this mean to you? In addition to creating and growing your company’s online brand and reputation, you’d be smart to ensure your employees have a solid personal brand to ensure a prospect’s first impression motivates them to buy from you. The experts speak. Rob Levin, RSL Media: “Selling is the transfer of trust” (Jack Daly). Tara Mead, SAP “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind” (Dr. Seuss). Phil Lurie, SAP: “To remain in ignorance of the enemy’s condition simply because one grudges the outlay of a hundred ounces of silver…is the height of inhumanity” (Sun Tzu). Join us for The Human Connection: Emphasizing the Social in Social Media.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.