SMEs: Putting Your Mark on the Digital Economy
August 25, 2016
Hosted by Bonnie D. Graham
The buzz: It’s not about you! At the heart of your SME’s Social Selling success is your ability to engage customers and prospects in their preferred digital spaces. How? Create a trusted personal brand using your expertise. Add value with engaging, relevant content that benefits them. Nurture ongoing relationships on popular networks. The payoff? You’ll jump-start the sales cycle. Who doesn’t want that? The experts speak. Sela Missirian, Brown Bag Marketing: 'In the end, what’s most meaningful is creating positive, uplifting outcomes for human experiences and human relationships. Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard' -Danny Meyer. Marco Argaez, SAP: 'Insanity is doing the same thing over and over again and expecting different results' -A. Einstein. Lorraine Maurice, SAP: 'The good ole days weren’t always good, and tomorrow ain’t as bad as it seems' -Billy Joel. Join us for SMEs: Putting Your Mark on the Digital Economy.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.