King Content and the Rise of Relevance
September 8, 2016
Hosted by Bonnie D. Graham
The buzz: ask me if I care. When deciding whether to take the time to read your content, trust you and become loyal to your brand, your prospects and customers demand more than a catchy headline. Why? They’re busy and distracted. They’re seeking relatable content to help them make buying decisions. And they want you to teach them something new and relevant to their business interests or needs. But great content needs great SEO. At the end of the day, if buyers find can’t you, your content simply doesn’t matter. The experts speak. Rieva Lesonsky, GrowBiz Media: 'You see things and you say 'Why'. But I dream things that never were and I say 'Why not?' -George Bernard Shaw. Jessica Garrett, VeriStor: 'The best marketing doesn't feel like marketing' -Tom Fishburne. Lorraine Maurice, SAP: 'Either write something worth reading or do somethingworth writing about' -Benjamin Franklin. Join us for King Content and the Rise of Relevance.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.