B2B Sales Winners: The Role of Innovation

September 15, 2016
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Change before you have to.” -J. Welch B2B sales experts, managers and pundits typically credit their organization's success to individual sellers' skill sets. Not anymore! According to RAIN Group’s 2012 study of top-performing sellers, an innovation-based sales strategy is what helps increase win rates, drive long-term customer loyalty, build collaborative buyer-seller relationships. Does your company know this? The experts speak.Ago Cluytens, RAIN Group: “I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor” -Thoreau. Tony Hughes, Author: “Information causes people to think but emotion causes them to act” -Z. Ziglar. Cian Mcloughlin, Trinity Perspectives: “70 percent of buying decisions are based on how customers feel they are being treated” -S. Sinek. Shawn Robertson, SAP: “You can't win in the NCAA without great athletes, but you can lose with them” -L. Holtz. Join us for B2B Sales Winners: Role of Innovation.

Innovating Innovation with Game Changers, Presented by SAP

Innovating Innovation with Game Changers, Presented by SAP

Thursday at 7 AM Pacific/10 AM Eastern Time on VoiceAmerica Business Channel

The pace of technological advance is constantly increasing and puts pressure on companies to be more effective in innovation.

At the same time, most businesses do not fully leverage the innovation potential of their employees and partners, due to a lack of communication – and ideas that are still kept in organizational silos.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends around Innovation Management - and how to “innovate innovation” within your company.

Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business.

Innovating Innovation with Game Changers, presented by SAP, live on Thursdays at 7 AM Pacific Time / 10 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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Episode Directory

November 2016

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September 2016

  • 9/15/2016: B2B Sales Winners: The Role of Innovation Listen Now