B2B Sales Winners: The Role of Innovation

September 15, 2016
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Change before you have to.” -J. Welch B2B sales experts, managers and pundits typically credit their organization's success to individual sellers' skill sets. Not anymore! According to RAIN Group’s 2012 study of top-performing sellers, an innovation-based sales strategy is what helps increase win rates, drive long-term customer loyalty, build collaborative buyer-seller relationships. Does your company know this? The experts speak.Ago Cluytens, RAIN Group: “I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor” -Thoreau. Tony Hughes, Author: “Information causes people to think but emotion causes them to act” -Z. Ziglar. Cian Mcloughlin, Trinity Perspectives: “70 percent of buying decisions are based on how customers feel they are being treated” -S. Sinek. Shawn Robertson, SAP: “You can't win in the NCAA without great athletes, but you can lose with them” -L. Holtz. Join us for B2B Sales Winners: Role of Innovation.

Innovating Innovation with Game Changers, Presented by SAP

Thursday at 7 AM Pacific/10 AM Eastern Time on VoiceAmerica Business Channel

The pace of technological advance is constantly increasing and puts pressure on companies to be more effective in innovation.

At the same time, most businesses do not fully leverage the innovation potential of their employees and partners, due to a lack of communication – and ideas that are still kept in organizational silos.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends around Innovation Management - and how to “innovate innovation” within your company.

Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business.

Innovating Innovation with Game Changers, presented by SAP, live on Thursdays at 7 AM Pacific Time / 10 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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