Your Customers Are Talking: Are You Joining the Conversation?
September 22, 2016
Hosted by Bonnie D. Graham
The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” -Lisa Kleypas Reality check: Your customers are talking about you – and to you – on social media, in customer reviews and user-generated content. Are you worried? Don’t be. You can use that content to your advantage. How? Create an engaging, approachable space where customers and prospects can reach out to begin a conversation. And through those conversations, build positive relationships with them. That’s a good thing. The experts speak. Sela Missirian, Brown Bag Marketing: “Hello” -Adele. Bryan Kramer, PureMatter: “What really decides consumers to buy or not to buy is the content of your advertising, not its form” -David Ogilvy. Lorraine Maurice, SAP: “No one is useless in this world who lightens the burdens of another” -Charles Dickens. Join us for Your Customers are Talking: Are You Joining the Conversation?
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.