Chapter Two: Defining Your Audience
October 14, 2016
Hosted by Jeff Spenard and Ryan Treasure
This week Jeffrey Spenard and Ryan Treasure will continue the series on the book "Finding Your Frequency" with chapter 2 "Defining Your Audience". In this episode Jeff and Ryan walk through the questions to ask yourself when determining your audience and identifying the value points for the listener. Questions to focus on include "What does a listener gain from Listening?" and "How best to deliver an interactive program to the listening audience?". Our guests this week include Mr. Randall Libero, Sr. Executive Producer at VoiceAmerica.com. Randall has over 25 years of media experience and will share his expertise for new and growing radio hosts. We will also discuss "Defining Your Audience" with Mr. Eric Zuley from Ezway Broadcasting who is listed in the top 10 social media influencer by Billboard weekly. Eric is a well-known producer, brand positioning strategist and TV host personality. In addition, Eric has interviewed over 2500 celebrities and public figures and is ranked on IMDB. EZWay's distribution consists of Hollywood Weekly Magazine, WCBOM.COM, Fan TV Global Networks, Comcast, Dish Network, Amazon Fire TV, and much more! Tune in each week for Finding You Frequenct Live at 2 pm Pacific / 5 Eastern!
Finding Your Frequency
Friday at 2 PM Pacific Time on VoiceAmerica Variety Channel
“Finding Your Frequency” is about more than just content and code. It is more than just philosophy and polishing your image. It’s about both failure and success, the difference between the two and all of the steps in between! Jeff and Ryan discuss the digital media space and all of its aspects. It’s about making the mistakes, taking the chances summoning the intestinal fortitude to step out of your comfort zone and discovering what you can accomplish when you decide to try, decide to learn, decide that you have something to say and Find Your Frequency! It’s live every Friday at 2 PM Pacific Time and 5 PM Eastern Time on the VoiceAmerica Variety Channel.
Jeff Spenard and Ryan Treasure
Jeff Spenard has over 20 plus years of broadcast media experience and is currently the owner of World Talk Radio, LLC, home to the VoiceAmerica Talk Radio Networks. Mr.Spenard is the former President of Modavox's Internet Radio division and also served on the Board of Directors. Jeff has worked with over a thousand industry professionals to help them establish a foothold within the media community. In 1994 he acted as the director of development, managing sales as an Executive Producer for a 50,000 watt independent talk station in New England. Over the course of three years, while building and strengthening a consistent format, the independent talk station expanded and purchased an additional 50,000 watt station in Phoenix, AZ. Mr. Spenard provided instrumental leadership and guidance for the independent talk station's growth and transformation. Following several years of development and syndicating programs, He realized the opportunity to navigate his experience towards Internet Based Radio and became one of the leading minds in the industry. Starting in early November 1999 Mr. Spenard visualized a format which ultimately became VoiceAmerica, a key member and one of the original "co-founders" of the Internet Talk Radio Network. In time Mr. Spenard rose to the level of Network Director, Vice President, President and now CEO of World Talk Radio, LLC. Jeff has worked to develop over 1000 radio programs and has expanded his business into Internet TV and other multimedia divisions. As a leader in the field, Internet TV has become a major focus, and with the addition of Broadway and Hollywood, just two of many projects to come, Gateway Media Group LLC, which is the video production company and runs www.VoiceAmerica.TV, also owned by Mr. Spenard, will be another strength in the multi-media industry and adds a new dimension to the overall growth.
Ryan has been in the Audio/Video Production field for 17 years. He started out with terrestrial radio in 1999 but quickly moved into "New Media". Ryan has been a thought leader in the Digital Media space for a decade and has been with VoiceAmerica.com since 2004. Managing Internet broadcasting and interactive web services. Ryan has been in many facets of the industry, including audio and video post-production editing, live audio production, and interactive web content delivery. "I love what I do, and Love technology. I am dedicated to making production operations and digital delivery a class act.