Encore: What's YOUR Story?
October 12, 2016
Hosted by Jacki McLenaghan
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Your story is one of the most important elements in your marketing PERIOD! Yet many business owners do not maximize the absolute potential that they have within their own vast experience and knowledge base. We hear non-convincing or generic stories that leave us to doubt the credentials of the marketer or even worse...not care or not listen at all. In this episode we will be interviewing Ian Garlic from Orlando Florida who is a video expert and helps people discover and develop their own stories to make for more engaging content. Learn how to discover and tell your story so it sells, and then harness your "About Us" page as a marketing tool. (hint: don't just post a resume)
Extreme Exposure: The Power of Personality Marketing
Archives Available on VoiceAmerica Business Channel
There are many small business owners out there who are struggling with their marketing. They spend countless hours and unnecessary dollars on marketing that is not getting them anywhere. They look to other successful business owners, authors or speakers and they try to emulate what those people are doing. What is missing is the creativeness and uniqueness of your own personality infused into your marketing materials. Our show will include tips, tools and techniques to help you stand out from the crowd and have a far bigger impact in your industry. We will discuss how to create great and unique content, and how you can amplify your message.
Jacki McLenaghan is the founder of a company promotions company called Pure Potentials. As a small business owner for over twenty years, Jacki has learned a great deal of what it takes to get your message out there, gain new clients and fill event rooms. As a former theater producer and trade show organizer this skill has become something that she enjoys teaching other small business owners to excel at. Jacki is also a “techy geek” with a flair for imaginative video making. This is a very underutilized skill by most business owners and Jacki’s company also specializes in helping others get their videos created, leveraged and maximized.