Sales and the Art of the Story

October 31, 2016
Hosted by Phil Bush

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Episode Description

Phil and Mike will be discussion “Storytelling and Sales” on October 31. The key is that Sales Execution is much different than it used to be, and being about tell a Story is key part of Sales. Phil and Mike, despite much collective time in the Field, will be focused on the Future and how things have gone forward in Sales Execution. Because we have a Buyer who is MUCH better educated than before, we have to focus attention on how well we give them a Vision - Mike calls it a Story - about Where we can Take or Enable them!

Sales Execution Optimization – the NEW SEO

Sales Execution Optimization – the NEW SEO

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Sales Execution Optimization is about helping people everywhere feel more confident about where they are going in Business. Everyone sells “something.” The people who are most successful are those that have a plan to be successful.

There are those that either through title or role are selling today. Some are selling and don’t even realize they are. People who are struggling to get their message or vision of their product or service across are the people we are really speaking to on this show.

Each week Phil Bush gives tips that you can start to utilize in your sales role to succeed.

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Phil Bush

Phil Bush

Phil Bush has covered many areas in his career, but has made his major mark in sales, sales management and sales enablement. As the CEO of MavRen Marketing and Sales, Phil has worked with companies big and small in this area, including the likes of Cisco, IBM, Oracle, HP and Infor, focusing attention on their sales process, where it works, where it doesn’t and how it might be more effective in the future. At both IBM and Oracle, Phil was Director, Account Execution Planning and Sales Coach. At Cisco, he was an outside consultant focused on Account Execution Planning. He has significant international experience, has lived in two countries outside the USA and has worked in 22 other countries.

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Episode Directory

January 2017

December 2016

November 2016

Brett Boston


Brett Boston is a consultant’s consultant. Much of his company’s work is for other consulting firms, where is often assists in executive level negotiations and sales. He has deep experience with in the C-suite and a global client base. He sells consulting services and software. He has worked with and sold to corporate, government, non-profits in 37 countries. He has 10 figure sales deals he assisted with.
He is also the founder of Group Solutions, a nationally awarded and recognized consulting firm. He has developed and sold several software companies and is currently launching a new start-up venture. He has served on numerous boards and foundations. View Guest page

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Mike Bosworth


Mike Bosworth has been a thought leader within the field of sales over the few decades. He is an author, speaker, entrepreneur, story seeker and sales philosopher. He is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets, co-author of Customer Centric Selling, & co-author of What Great Salespeople Do: The Science of Selling Through Emotional Connection (EQ) & The Power of Story. He founded Solution Selling in 1983 with a mission to lift the bottom 80%. It became became one of the most widely adopted sales training methodologies in the tech industry. Mike’s researched how the best sales pros have high EQ & are able to connect & build trust with buyers. This led him to build a framework around how to help the bottom 80% boost their EQ with a connection framework based on the power of story. He founded Mike Bosworth Leadership to begin teaching to boosting EQ by using the power of storytelling for gaining trust & and influencing without authority. View Guest page

Episode Listing:

Glenn Fitzgerald


Glenn will be talking to us about Personal Branding in Sales and how to use it in the days of Social Branding. As a World-Wide Client Success SaaS and Social Leader, he has traveled extensively throughout the world and sees just what an interconnected world we live in. There are are many ways to do Personal Branding, and Glenn is experienced with all of them, including LinkedIn Sales Navigator, Facebook, Instagram, Snapchat, Twitter, and other emerging platforms. He will also talk about Branding fits in with the Sales Process that we have talked about on the Sales Execution Optimization Show. View Guest page

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